The Big Car Database

Fiat

Fiat Automobiles S.p.A. (FIAT, Italian: Fabbrica Italiana Automobili Torinolit. 'Italian Automobiles Factory, Turin'), is the largest automobile manufacturer in Italy producing Fiat branded cars, and is a subsidiary of FCA Italy S.p.A. which is part of Fiat Chrysler Automobiles.

Fiat Automobiles S.p.A. was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 1899 when the first Fiat automobile was produced.

Type

Subsidiary
Industry Automotive
Founded July 11, 1899; Turin, Italy
Founder Giovanni Agnelli
Headquarters Turin, Italy

Area served

Worldwide

Key people

  • John Elkann (President)
  • Olivier François (CEO)
Products Automobiles
Owner Fiat Chrysler Automobiles
Parent FCA Italy
Website Fiat.com
Forums

Europe

Fiat's main market is Europe, mainly focused in Italy. Historically successful in citycars and supermini sector, currently Fiat has a range of models focused on those two segments (in 2011, those accounted for the 84% of its sales). Fiat does not currently offer any large family car, nor an executive car.

Fiat's share of the European market shrank from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat Chief Executive. By March 2009 their market share had expanded back to 9.1%.

Fiat's built their five-story Lingotto plant in 1915 through 1918, at the time it was Europe's largest car manufacturing plant. Later the Mirafiori plant was built, also in Turin. To prepare for production of the all new Fiat 128, Fiat opened their Rivalta plant in October 1968. Until the 128 could enter production, the plant was used to build sports versions of the 850 and 124 as well as parts for the Fiat Dino.

Fiat's 2014 range of passenger car engines comprised eleven units, eight petrols and three diesels. Their current range of models is the following:

  • City car: Fiat 500, Fiat Panda
  • Supermini: Fiat Punto
  • Compact car: Fiat Tipo
  • Mini MPV: Fiat 500L
  • Large MPV: Fiat Freemont (rebadged Dodge Journey)
  • Mini SUV: Fiat 500X

Fiat sales of 2011 were up to 676,704 (minus 17.3% vs. previous year):

Model 2011 sales
Fiat Punto 220,343
Fiat Panda 189,527
Fiat 500 156,301
Fiat Linea 35,499
Fiat Bravo 31,673
Fiat Sedici 14,777
Fiat Freemont 13,651
Fiat Albea 8,951
Fiat Idea 5,982

Light commercial vehicles are sold in Europe under the brand Fiat Professional.

South America

Fiat has invested for a long time in South America, mainly in Brazil (where has been the market leader for many years) and in Argentina. They built their first Brazilian car plant at Belo Horizonte in 1973, after having begun by building tractors there.

The Brazilian range is similar to European one, with the addition of a special family which derives from a common platform (called "Project 178"): Fiat Palio, Fiat Palio Weekend, Fiat Palio Adventure, Fiat Siena, Fiat Grand Siena.

Recently a brand new model developed in Brazil has been launched: the Fiat Uno.

Other European models are currently imported to Brazil: Fiat 500, Freemont. Some others are still in production: Punto, Idea, Bravo, and Linea.

Fiat sells in Brazil under the Fiat brand, European Fiat Professional light commercial vehicles as:

  • Strada (developed in Brazil, has the same platform as the Palio and Siena;
  • previous versions of European Doblò, Doblò Cargo, Fiorino, and Ducato;
  • the old European Uno Van.

United States

Fiat has a long history in the United States. In 1908, the Fiat Automobile Co. was established in the country and a plant in Poughkeepsie, N.Y.,began producing Fiats a year later, like the Fiat 60 HP and the Fiat 16-20 HP. These luxury cars were produced long before Chrysler Corp. was formed in 1925 from older manufacturers that were acquired by Walter P. Chrysler, the founder. The New Jersey factory was closed when the United States entered into World War I in 1917.

Fiat returned to North America in the 1950s, selling the original 500, Fiat 600 Multipla, Fiat 1100, Fiat 1200, and the Fiat 1300. The company name Fiat was sometimes used as a jocular backronym for 'Fix it again Tony', referring to poor reliability and problems, such as rust, which some Fiat owners in the United States encountered in the 1970s and 1980s with the Fiat 124 Sport Spider and the Fiat X1/9. Partly as a result, Fiat sales in the US fell from a high of 100,511 cars in 1975 to 14,113 in 1982. In 1983, Fiat left the United States car market with a reputation for poor quality cars in North America.

In January 2009, the Fiat Group acquired a 20% stake in US automaker Chrysler LLC. The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear in the US was the internationally popular Fiat 500 city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico, which currently makes also the Dodge Journey and Fiat Freemont crossovers. Fiat is also selling their commercial vehicles in North America, rebranded as Ram ProMaster and Ram ProMaster City.

Africa

Fiat passenger cars began assembly in South Africa in 1950, and full production in their Rosslyn plant commenced in 1966. Sales reached a peak market share of about five percent around 1970 but then dropped precipitously. A new 128-based half-ton pickup truck helped turn the situation around.

Asia

Fiat's presence in Chinese market is limited compared to its European, Japanese, Korean and American rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo and Fiat 500 model. However, in 2012 Fiat and GAC opened a Joint Venture plant to produce the first Fiat vehicle specifically developed for Chinese market ever: the Fiat Viaggio, a compact car derived by another model of Fiat SpA group, the Dodge Dart (in turn derived by another Fiat Group car, the Alfa Romeo Giulietta).

Fiat currently offers to Japanese consumers the 500 in both coupe and convertible bodystyles, and the Panda. Both vehicles are in compliance with Japanese Government dimension regulationsaffording the Japanese public to purchase a non-Japanese vehicle without having to pay an annual tax for driving a car that exceeds the regulations.

Fiat is also present in the Indian market since 1948. Current presence is in Joint Venture with Tata Motors, although current car sales (Fiat is currently offering the Fiat Punto and Fiat Linea) are niche market and limited (approx. 20k units in 2011).

Current production

Western countries markets

The Fiat 500 (Italian: cinquecentoItalian pronunciation: ) is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa. Redesigned in 2007, it is currently distributed worldwide.

  • A-segment - Fiat Panda

The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. Current version is the third one distributed as from 2012.

  • B-segment - Fiat Punto

The third generation Fiat supermini to bear the name Punto, codenamed Project 199, the Grande Punto was unveiled at the 2005 Frankfurt Motor Show and went on sale later that year. Styled by Giugiaro, the car is based on the Fiat/GM SCCS platform. Whilst the model shares some of its name with the previous Punto, a large number of its components are new, including a new chassis and body shell. After facelift in 2009 it was named as Punto Evo and sold as bare Punto name.

  • M-segment - Fiat 500L

The Fiat 500L enlarges, as from September 2012, the Fiat 500 family with a Mini MPV which replace the Fiat Idea. The model is produced in the new Fiat plant in Serbia. The platform is the same of the Fiat Punto.

  • J-segment - Fiat Freemont

Introduced in 2011 to replace Fiat Multipla, and according to the manufacturer, also the last version of the Fiat Croma. It is a rebadging of the Dodge Journey, following the takeover of Chrysler.

Emerging markets (production in Europe)

  • C-segment - Fiat Aegea

Emerging markets (production in South America)

  • Fiat Palio

The Fiat Palio is a supermini designed by Fiat as a world car, aimed at developing countries. The Palio Weekend is a small family car station wagon; an extended version of the hatchback Palio.

  • Fiat Siena

The Fiat Siena is the four-door sedan version of the Fiat Palio, a small family car especially designed for developing countries. The car is similar to Fiat Albea.

European Cars of the Year

The European Car of the Year award has been awarded twelve times to the Fiat Group over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title:

  • 1967: Fiat 124
  • 1970: Fiat 128
  • 1972: Fiat 127
  • 1984: Fiat Uno
  • 1989: Fiat Tipo
  • 1995: Fiat Punto
  • 1996: Fiat Bravo/Brava
  • 2004: Fiat Panda
  • 2008: Fiat 500

CO2 emissions

Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO2 emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by JATO, a provider of automotive data.

Electric vehicles

Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23. More recently in 2008, Fiat showed the Phylla concept, and the Fiat Bugster concept in Brazil.

Fiat joined utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with production in 2009 of the Palio Weekend Electric.

Fiat launched the electric 500e in California in 2013, but no sales were planned for Europe. Fiat CEO Sergio Marchionne claimed in 2014 that each one was sold at a loss of $14,000.

Concept vehicles

  • 1951 Fiat Biposto (Abarth, Bertone)
  • 1954 Fiat Turbina
  • 1956 Fiat 600 Multipla Eden Roc
  • 1957 Fiat 1200 Stanguellini Spider
  • 1961 Fiat 600 Model Y Berlinetta
  • 1964 Fiat 2300 S Coupe Speciale
  • 1967 Fiat 125 Executive Concept
  • 1967 Fiat 125 GTZ
  • 1967 Fiat Dino Parigi
  • 1968 Fiat Abarth 2000
  • 1969 Fiat 128 Coupe
  • 1969 Fiat 128 Teenager
  • 1972 Fiat 128 Pulsar Michelotti
  • 1972 Fiat ESV 1500
  • 1972 Fiat X1/23
  • 1974 Fiat 127 Village
  • 1975 Fiat Abarth 131
  • 1976 Fiat 126 Cavaletta
  • 1980 Fiat Panda 4×4 Strip (153)
  • 1992 Fiat Grigua (170)
  • 1992 Fiat Cinquecento Cita (170)
  • 1993 Fiat Downtown
  • 1993 Fiat Lucciola Concept (170)
  • 1993 Fiat ZIC
  • 1994 Fiat Punto Racer (176)
  • 1994 Fiat Firepoin
  • 1996 Fiat Bravo Enduro Concept (182)
  • 1996 Fiat Formula 4
  • 1996 Fiat Vuscia Concept
  • 1996 Fiat Barchetta Coupe Concept by Maggiora
  • 2004 Fiat Trepiùno
  • 2005 Fiat Oltre
  • 2006 Fiat FCC
  • 2006 Fiat Suagna Bertone
  • 2007 Fiat Barchetta Bertone
  • 2008 Fiat Phylla
  • 2012 Fiat FCC 2
 

Motorsport

In 1971 the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973 and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.

The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events, and winning the WRC three times: in1977, 1978, and in 1980.

Lancia took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and 2006 the Fiat Grande Punto S2000 won the FIA European Rally Championship, followed by three successive wins in 2009, 2010 and 2011.

Marketing

Logo

Fiat logo 1968 to 1999

The FIAT initials were first used in the distinctive logo form 1901. Beginning in 1931, the company began using a single red shield with out a wreath. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9 and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.

In 1999 the wreath style logo was re-introduced to commemorate the 100th anniversary of the company.

Motor Village and flagship stores

Fiat launched its Motor Village flagship store concept in 2006, with its Mirafiori Motor Village in Turin, followed by London's on Wigmore Street in 2008 and Paris's on the Champs-Élysées in 2010.

BSM-Fiat deal

In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500. Fiat UK will supply 14,000 cars to BSM over four years in a marketing deal.

List of Fiat passenger cars

1899–1929

  • 1899–1900 Fiat 4 HP (sometimes known as Fiat 3 ½ CV)
  • 1900–01 Fiat 6 HP
  • 1901–02 Fiat 8 HP
  • 1901 Fiat 10 HP
  • 1901–02 Fiat 12 HP
  • 1903–05 Fiat 24-32 HP
  • 1903–06 Fiat 16-20 HP
  • 1903–06 Fiat 16-24 HP
  • 1903–06 Fiat 60 HP
  • 1905–08 Fiat Brevetti
  • 1907–08 Fiat 28-40 HP
  • 1908–09 Fiat 35-45 HP
  • 1908–10 Fiat 20-30 HP
  • 1908–10 Fiat 1 Fiacre
  • 1908–10 Fiat 50 HP
  • 1909–12 Fiat Brevetti tipo 2 or 15-25 HP
  • 1910–12 Fiat Tipo 1 or 12-15 HP
  • 1910–12 Fiat Tipo 2 or 15-20 HP
  • 1910–12 Fiat Tipo 3 or 20-30 HP
  • 1910–18 Fiat Tipo 4 or 30-45 HP
  • 1910–16 Fiat Tipo 5 or 50-60 HP
  • 1910–14 Fiat Tipo 6 or 30-45 HP
  • 1912–15 Fiat Zero or 12-15 HP
  • 1912–15 Fiat Tipo 1 A or 12-15 HP
  • 1912–20 Fiat Tipo 2 B or 15-20 HP
  • 1912–21 Fiat Tipo 3 A
  • 1912–15 Fiat Tipo 3 Ter
  • 1915–20 Fiat 70
  • 1919–26 Fiat 501
  • 1919–25 Fiat 505
  • 1919–25 Fiat 510
  • 1920–25 Fiat 510 S
  • 1920–22 Fiat 1T Taxi
  • 1921–22 Fiat 520 "Superfiat"
  • 1921–26 Fiat 501 S
  • 1921–26 Fiat 501 SS
  • 1922–27 Fiat 519
  • 1922–24 Fiat 519 S
  • 1923 Fiat 501 C
  • 1923–26 Fiat 502
  • 1925–29 Fiat 509
  • 1925–28 Fiat 509 S
  • 1926–27 Fiat 503
  • 1926–27 Fiat 507
  • 1926–28 Fiat 512
  • 1927–29 Fiat 520
  • 1928–30 Fiat 520 T
  • 1928–31 Fiat 521
  • 1928–29 Fiat 525
  • 1929–31 Fiat 525 N
  • 1929–31 Fiat 525 S
  • 1929–31 Fiat 525 SS
  • 1929–32 Fiat 514
  • 1929–32 Fiat 514 S

1930–1939

  • 1931 Fiat 522
  • 1931 Fiat 524
  • 1932 Fiat 508 Balilla
  • 1933 Fiat 518
  • 1933 Fiat 518 Ardita
  • 1934 Fiat 527
  • 1934 Fiat 508 S
  • 1936 Fiat 1500
  • 1937 Fiat 100-12
  • 1937 Fiat 508 C Balilla 1100
  • 1937 Fiat 500 "Topolino"
  • 1938 Fiat 2800
  • 1939 Fiat 250

1948–1965

  • 1948 Fiat 1100 S Coupé
  • 1948 Fiat 500
  • 1949 Fiat 1500 E
  • 1950 Fiat 1400
  • 1952 Fiat 1900
  • 1952 Fiat 8V
  • 1953 Fiat 1100/103
  • 1954 Fiat 1900 Diesel
  • 1955 Fiat 1100 TV Spider
  • 1955 Fiat 600
  • 1955 Fiat 600 Multipla
  • 1956 Fiat 600 D Multipla
  • 1957 Fiat 1200 Spyder
  • 1959 Fiat 1100
  • 1959 Fiat 1200 Spyder
  • 1959 Fiat 1400 B
  • 1959 Fiat 1500 S
  • 1959 Fiat 1800
  • 1959 Fiat 2100
  • 1959 Fiat 2100 Coupé Vignale
  • 1959 Fiat 750 Berlina Abarth
  • 1959 Fiat Nuova 500 Sport
  • 1960 Fiat 1500 Cabriolet
  • 1960 Fiat 500 Giardiniera
  • 1961 Fiat 2300 Berlina
  • 1961 Fiat 2300 Coupé
  • 1961 Fiat 2300 S Coupé
  • 1961 Fiat 1300
  • 1961 Fiat 1500
  • 1963 Fiat 1600 Cabriolet
  • 1963 Fiat 1600 S Coupé
  • 1963 Fiat 2300 Berlina Speciale
  • 1963 Fiat 600
  • 1963 Fiat 600 D Multipla
  • 1964 Fiat 850
  • 1965 Fiat 850 Coupé
  • 1965 Fiat 850 Spider

1966–1979

  • 1966 Fiat 124 1200
  • 1966 Fiat 124 Coupé 1400
  • 1966 Fiat 124
  • 1966 Fiat 124 Spider 1400
  • 1966 Fiat 2300 B Familiare
  • 1966 Fiat 1100 R
  • 1966 Fiat Dino Spider
  • 1967 Fiat 125
  • 1967 Fiat 125 Special Berlina
  • 1967 Fiat 1500 Cabriolet
  • 1967 Fiat Dino Coupé
  • 1968 Fiat 1500 L Berlina
  • 1968 Fiat 850 Sport Coupé
  • 1968 Fiat 850 Sport Spider
  • 1968 Fiat 850 Super Berlina
  • 1969 Fiat 124 Coupé 1600
  • 1969 Fiat 124 Spider 1600
  • 1969 Fiat 128 Estate
  • 1969 Fiat 128 Saloon
  • 1969 Fiat 130 Saloon
  • 1969 Fiat Dino Coupé 2400
  • 1969 Fiat Dino Spider 2400
  • 1970 Fiat 124 Special T
  • 1971 Fiat 127
  • 1971 Fiat 128 1100 SL Coupé
  • 1971 Fiat 128 1300 SL Coupé
  • 1971 Fiat 128 Rally
  • 1971 Fiat 130 Coupé
  • 1971 Fiat 130 Coupé Automatic
  • 1972 Fiat 124 Abarth Rally
  • 1972 Fiat 124 Coupé 1800
  • 1972 Fiat 124 Spider 1800
  • 1972 Fiat 127 L
  • 1972 Fiat 500 L
  • 1972 Fiat 850 Familiare
  • 1972 Fiat X1/9
  • 1973 Fiat 126
  • 1973 Fiat 132
  • 1974 Fiat 133
  • 1975 Fiat 130 Opera
  • 1975 Fiat Mirafiori 1600 CL
  • 1976 Fiat 131 Abarth
  • 1976 Fiat 132 1800 ES
  • 1977 Fiat 132 2000 GLS
  • 1977 Fiat Fiorino (first generation)
  • 1976 Fiat 370.12.26 coach
  • 1978 Fiat 128
  • 1978 Fiat Ritmo
  • 1978 Fiat Mirafiori Sport
  • 1979 Fiat 124 Spider 2000
  • 1979 Fiat 132 Diesel
  • 1979 Fiat Campagnola
  • 1979 Fiat Campagnola Lunga
  • 1979 Fiat Mirafiori 1300 CL
  • 1979 Fiat Supermirafiori

1980–1989 

  • 1980 Fiat Panda 750
  • 1980 Fiat Strada 75 CL
  • 1980 Fiat Supermirafiori
  • 1980 Fiat 126
  • 1981 Fiat 131 Mirafiori 1300 L
  • 1981 Fiat 131 Racing
  • 1981 Fiat Strada Abarth 125 TC
  • 1982 Fiat 127 1300 Sport
  • 1982 Fiat Abarth Volumetrico 131
  • 1982 Fiat Argenta
  • 1982 Fiat Campagnola Diesel
  • 1982 Fiat Panda 30
  • 1982 Fiat Strada 105 TC
  • 1982 Fiat X1/9 (US)
  • 1983 Fiat Regata
  • 1983 Fiat Uno
  • 1984 Fiat Panda 4X4
  • 1984 Fiat Strada Abarth 130 TC
  • 1984 Fiat Fiorino (second generation)
  • 1985 Fiat 127 Diesel Panorama
  • 1985 Fiat 127 Panorama
  • 1985 Fiat Argenta SX
  • 1985 Fiat Panda 45 Super
  • 1985 Fiat Uno Turbo ie
  • 1986 Fiat Croma
  • 1986 Fiat Panda 1300D
  • 1987 Fiat 126 BIS
  • 1988 Fiat Tipo
  • 1989 Fiat Croma Diesel

1990-1999

  • 1990 Fiat Tempra
  • 1992 Fiat Cinquecento
  • 1994 Fiat Punto
  • 1994 Fiat Fiorino (third generation)
  • 1995 Fiat Barchetta
  • 1995 Fiat Brava
  • 1995 Fiat Bravo
  • 1995 Fiat Cinquecento Sporting
  • 1995 Fiat Coupé 16v Turbo
  • 1995 Fiat Coupé 1.8 16v
  • 1995 Fiat Ulysse
  • 1996 Fiat Palio
  • 1996 Fiat Coupé 2.0 20v
  • 1996 Fiat Marea 1.4 12v
  • 1998 Fiat Marea 155 20v
  • 1998 Fiat Marea Weekend 155 20v
  • 1998 Fiat Multipla
  • 1998 Fiat Seicento
  • 1999 Fiat Punto (second generation)

2001–2009

 

  • 2001 Fiat Doblo
  • 2001 Fiat Stilo
  • 2002 Fiat Albea
  • 2002 Fiat Ulysse (second generation)
  • 2003 Fiat Idea
  • 2003 Fiat Panda (second generation)
  • 2003 Fiat Punto (mark 2 revision B)
  • 2004 Fiat Panda 4x4 (second generation)
  • 2005 Fiat Panda Alessi
  • 2005 Fiat Panda Cross
  • 2005 Fiat Croma
  • 2005 Fiat Sedici
  • 2005 Fiat Grande Punto
  • 2006 Fiat Panda 100HP
  • 2007 Fiat Linea
  • 2007 Fiat Bravo
  • 2007 Fiat 500 (2007)
  • 2007 Fiat 500 (2007) Abarth
  • 2008 Fiat 500 (2007) Abarth Assetto Corse
  • 2008 Fiat Fiorino Qubo (people carrier)
  • 2009 Fiat 500 (2007) Abarth 695 "Tributo Ferrari"
  • 2009 Fiat 500C (cabrio)
  • 2009 Fiat Punto Evo
  • 2009 Fiat 500 (2007) Abarth 695 Competizione

2011–present

  • 2011 Fiat Panda (third generation)
  • 2011 Fiat Freemont
  • 2011 Fiat Panda 4x4 (third generation)
  • 2011 Fiat 500 (2007) Gucci
  • 2012 Fiat Panda 4x4 Steyr
  • 2012 Fiat 500 (2007) Abarth 695 "Tributo Maserati"
  • 2012 Fiat 500L
  • 2013 Fiat Panda 4x4 Antarctica
  • 2014 Fiat Panda Cross
  • 2014 Fiat 500X
  • 2014 Fiat Ducato
  • 2015 Fiat Doblò
  • 2015 Fiat Tipo (2015)
  • 2016 Fiat Toro
  • 2016 Fiat Mobi
 

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