The Big Car Database

Innocenti

Innocenti was an Italian machinery works originally established by Ferdinando Innocenti in 1920.

Over the years they produced Lambretta scooters as well as a range of automobiles, mainly of British Leyland origins. The brand was retired in 1996, six years after a takeover by Fiat.

Industry Automotive
Fate Scooter sector (independent company) in 1971, car production 1993, using marque 1996
Founded 1947
Defunct 1997
Headquarters Milan, Italy

Key people

Ferdinando Innocenti, founder
Products Automobiles
Parent De Tomaso, then Fiat

History

After World War II, the company was famous for many years for Lambretta scooters models such as LI125, LI150, TV175, TV200, SX125, SX150, SX200, GP125, GP150 and GP200.

From 1961 to 1976 Innocenti built under licence the BMC (later the British Leyland Motor Corporation, or BLMC for short) Mini, with 998 cc and 1,275 cc engines, followed by other models, including the Regent (Allegro), with engines up to 1,485 cc. The company of this era is commonly called Leyland Innocenti. The Innocenti Spyder (1961–70) was a rebodied version of the Austin-Healey MKII Sprite (styling by Ghia). The car was produced by OSI, near Milan. In 1972 BLMC took over control of the company.

In 1972 the company's land, buildings and equipment were purchased by British Leyland in a deal involving approximately £3 million. The British company had high hopes for its newly acquired subsidiary at a time when, they reported to the UK press, Italian Innocenti sales were second only to those of Fiat, and ahead of Volkswagen and Renault: there was talk of further increasing annual production from 56,452 in 1971 to 100,000. However, the peak production under BLMC was 62,834 in 1972, in spite of exports increasing from one (1) car in 1971 to more than 17,000 in 1974.Demonstrating their ambitions, the British company installed as Managing Director one of their youngest UK based senior executives, the then 32-year-old former Financial Controller Geoffrey Robinson. Three years later BLMC ran out of money and was nationalised by the UK government.

In February 1976, the company passed to Alejandro de Tomaso and was reorganised by the De Tomaso Group under the name Nuova Innocenti. Benelli had a share and British Leyland retained five percent, with De Tomaso owning forty-four percent with the aid of a rescue plan from GEPI (an Italian public agency intended to provide investment for troubled corporations). Management was entirely De Tomaso's responsibility, however, and later in 1976 GEPI and De Tomaso combined their 95% of Innocenti (and all of Maserati) into one new holding company.

However, with the loss of the original Mini, the Austin I5, and the (admittedly slow-selling) Regent, sales were in freefall. Production was nearly halved in 1975 and was down to about a fifth of the 1974 levels in 1976. After this crisis, however, the new Bertone-bodied Mini began selling more strongly and production climbed to a steady 40,000 per annum by the end of the '70s. The first model had Bertone-designed five-seater bodywork and was available with Leyland's 998 cc and 1275 cc engines.

Exports, which had been carried out mainly by British Leyland's local concessionaires, began drying up in the early eighties as BL did not want to see internal competition from the Innocenti Mini. Sales to France (Innocenti's biggest export market) ended in 1980, with German sales coming to a halt in 1982. Around the same time, the engine deal with Leyland ended, and production soon dropped into the low twenty thousands. Later models, from model year 1983 on, used 993 cc three-cylinder engines made by Daihatsu of Japan. De Tomaso developed a turbocharged version of this engine for Daihatsu which found use in both Innocenti's and Daihatsu's cars.

In addition to building their own cars, De Tomaso also had Innocenti use their factory capacity in producing bodywork for and providing final assembly of the Maserati Biturbo, Quattroporte, and the Chrysler TC by Maserati. As production kept decreasing, and prices vis-à-vis competing Fiat products increased, Innocenti attempted to stay relevant by adding ever higher and more individual equipment. Innocenti kept building their own cars until early 1993. Beginning in 1990, when Fiat took over, Innocenti also sold Yugo's Koral and Brazilian-sourced versions of the Fiat Uno (Elba station wagon and Uno Mille) in the Italian market. The marque ended when sales of these rebadged models came to a halt in 1996.

List of Innocenti vehicles

  • 1945–71 Lambretta (motorscooter)
  • 1960–67 A40/A40S Berlina/Combinata – hatchback Austin A40 Farina
  • 1961–68 950/1100 Spider – roadster based on Austin-Healey Sprite with original body designed by Ghia
  • 1963–74 IM3/IM3S/Austin I4/I5 – rebadged sedan BMC ADO16 (Austin/Morris 1100)
  • 1963 Innocenti 186 GT – prototype of a coupé with a 1.8-litre Ferrari V6 engine
  • 1965–75 Mini – rebadged sedans and station wagons BMC ADO15 (Mini)
  • 1966–68 Innocenti C – a coupe, based on the Austin-Healey Sprite and powered by a 1098cc 4 cylinder engine. 795 examples were built.
  • 1973–76 Regent – sedan Austin Allegro
  • 1974–82 Innocenti Mini 90L and 120L – Bertone rebodied Mini
  • 1976–1987 Innocenti Mini de Tomaso – sport version of Innocenti Mini developed by de Tomaso, initially equipped with BLMC 1275 engine, since 1982 with 1.0-litre 3-cylinder turbocharged Daihatsu engine
  • 1982–1992 3-Cilindri/Minitre/650/500 – further development of Innocenti Mini with Daihatsu 3-cylinder and 2-cylinder engines
  • 1986–1992 Mini 990 – longer version of Innocenti Mini with 1.0-litre 3-cylinder Daihatsu engine
  • 1991–1993 Koral – Yugo Koral rebadged for the Italian market
  • 1991–1996 Innocenti Elba – Re-badged version of the Brazilian Fiat Elba, which was based on the Fiat Uno.
  • 1994–1997 Mille – Brazilian Fiat Uno for Italian market (not to be confused with the "Mini Mille" version manufactured between 1980–1982)

Production

Year 1969 1970 1971 1972 1973 1974 1975 1976 1977
Production 47,760 50,630 61,950 62,834 58,471 60,711 33,061 12,789 38,120
Exports 10 1 1 205 6,690 17,421 11,003 754 10,169
Year 1978 1979 1980 1981 1982 1983 1984 1985 1986
Production 40,719 39,991 39,770 23,187 21,646 13,688 17,151 15,218 12,687
Exports 8,862 - - - - - - - -
Year 1987 1988 1989 1990 1991 1992 1993 - -
Production 10,443 10,331 10,100 4,221 10,550 8,600 0 - -
 

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