Ram Trucks, stylized as RAM (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles.
It was spun off from Dodge marque, using the name of the popular Dodge Ram line of trucks.
|Division of FCA US LLC|
|Headquarters||Auburn Hills, Michigan, U.S.Administration, Research & Design
Saltillo, Coahuila, MexicoProduction & Engineering
|North America, Middle East, Brazil, Chile, Peru.|
|Robert J. Hegbloom (President and CEO, Ram Brand)|
|Products||Trucks, Vans, Luxury vehicles|
|Owner||Fiat Chrysler Automobiles|
|Slogan||Guts. Glory. Ram
A Todo Con Todo
Ram Trucks was established as a division of Chrysler in 2010, as a spinoff from Dodge, using the name of the popularDodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.
The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat S.p.A., and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be 'vinned' (Vehicle Identification Number) as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes. (However Ram Trucks are now 'vinned' as Ram.)"
In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.
In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram truck brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had been a director for the Ram truck brand.
The Ram brand logo features the head of a ram, formerly the logo used by Dodge.
For specifically foreign-market models (designed by Chrysler Europe, etc.), see below.
Also note that from 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.
- Ram 700 (2014–present, Mexico only)
- Ram Pickup (1500, 2500, 3500, 4500, and 5500) (1981–present)
- ProMaster (Van 1500, Van 2500, Van 3500, and Chassis Cab) (2013–present)
- ProMaster City (2014–present)
- Dakota (1987–2011)
- Cargo Van (C/V) (2011–2015)
Ram utilizes three facilities, two in North America and one in Europe, for the production of its vehicles.
Warren Truck Assembly, Warren, Michigan, United States. First opened in 1938, the facility has produced trucks for Dodge and Ram for over 70 years. Near the plant are also the Warren metal stamping plant, Mount Elliot tool and die plant which contribute parts and components to the manufacture of the Dakota and 1500 series.
The following models are currently assembled at the plant:
- Ram 1500 series, all crew cab and double cab models for the global market are assembled here except for the Ram 1500 Laramie, which is built at both the Warren facility and Ram's Saltillo Assembly for the Mexican market.
Saltillo Truck Assembly, Saltillo, Coahuila, Mexico. The plant manufactures the full range of the Ram truck series as well as the DX Chassis cab and ProMaster van. The plant has won numerous awards and has been recognized as the Chrysler groups best truck facility in terms of build quality. The Saltillo stamping plant is also attached to the facility.
The following models are built at the plant:
- Ram 1500 all regular cab models of various trim levels sold globally are manufactured at the facility as is the crew cab Ram 1500 Laramie for the Mexican market.
- Ram 2500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
- Ram 3500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
- Ram 4500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
- Ram 5500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
- DX Chassis Cab manufactured for the Mexican market only.
- Ram ProMaster
Tofaş, Bursa, Turkey. The plant produces vehicles primarily for the European market; however, the Ram ProMaster City is produced at Tofaş and imported into North America.
- Ram ProMaster City