The Big Car Database


Asia Motors Industries, traded as Asia Motors Korean: 아시아자동차 was a South Korean car manufacturer established in 1965 and closed in 1999.

Since 1976, it was a subsidiary of Kia Motors.

Native name

아시아자동차공업 주식회사

Former type

Industry Automotive
Fate Merged into Kia Motors
Founded 1965
Defunct 1999
Headquarters South Korea
Parent Kia Motors


In 1962, as one of the measures to comply its First Five-Year Economic Development Plan, the Korean government passed a law exempting from taxes imported parts to assemble KD cars locally.In 1965, as a result of these incentives, was founded Asia Motor Industries, which initially was involved in manufacturing military vehicles. That year, however, the company began negotiations with Fiat and in 1969 it started to assemble Fiat 124 models. It diversified into the SUV and heavy vehicles market, including large and medium duty trucks, special military vehicles, lightweight cars, civilian jeeps (a small jeep look-alike called the Rocsta and later the Retona), motor vehicle components, to include engines, and buses and mini-buses. In 1973, the South Korean government launched a plan to promote the production of low-cost cars for export. Asia Motors was unable to satisfy the plan's conditions and was purchased by Kia in 1976. Hyundai in turn purchased Kia and the Asia brand was discontinued in 1999. The Rocsta's replacement, the Retona, was sold under the Kia brand.

The Australian Asia Motors distributors, now an independent company called Asia Motors Australia, continues to use the Asia Motors name but now sources its products elsewhere.



  • Fiat 124
  • Rocsta
  • Retona
  • Towner

Small / medium-sized buses

  • Combi (AM805/815/825)
  • Cosmos (AM818)

Large bus

  • AM927 / AM937 / AM928 (city buses), AM929, AM939, AM949 (Gran Bird)


  • Granto (AM) truck


  • KM900 APC - license version of the Fiat 6614 Armoured Personnel Carrier for Republic of Korea Army


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