Jaguar has been named Car Brand with Best Features at this year’s Auto Trader New Car Awards
- Award was voted for by 63,000 real car owners, more impressed by Jaguar’s in-car tech than any other brand
- All Jaguars come with relevant in-car tech; the XE is fitted with all-LED lights, parking sensors, 12-inch touchscreen and rear view camera
Jaguar has been named Car Brand with the Best Features at the 2019 Auto Trader New Car Awards, placing a spotlight on the in-car technology and infotainment in all new Jaguar models.
Unlike other car awards which rely on editorial judging panels, the Auto Trader New Car Awards are decided by over 63,000 real car owners. The winners represent the consumer champions of the new car market, based on the honest opinions of those who have bought, driven and lived with their new vehicles. The car owners questioned were more impressed with the technology on offer in Jaguar models than any other car manufacturer.
Rawdon Glover, Jaguar Land Rover UK MD, said: “An award undoubtedly means more to us when it comes as a direct result of feedback from drivers of our cars. Everyone knows that a Jaguar should be luxurious, beautifully designed and excellent to drive but ensuring Jaguar is cutting-edge is also a key pillar of the brand. From our leading Touch Pro Duo infotainment system to wireless charging and the segment-first ClearSight camera-based interior mirror, we want Jaguar to be leading its rivals in the technology race.”
Jaguar’s innovation in bringing features to its cars that will make the biggest difference to buyers’ ownership experience includes the ClearSight interior rear view mirror, recently introduced on the Jaguar XE. This segment-first technology improves safety and convenience by using a camera to ensure the driver has an unobstructed view of the road behind.
It’s just one small part of a long list of cutting edge features and options available on all Jaguar models, and beloved by the new car owners questioned as part of the Auto Trader New Car Awards. The new XE, for example, – Jaguar’s entry-level model – comes as standard with an automatic transmission, all-LED headlights and taillights, front and rear parking sensors, a rear view camera, Apple CarPlay and Android Auto, a 12-inch touchscreen, InControl Remote App for remote starting, and lane keep assist. Wireless charging and Smart Settings, an artificial intelligence system that learns driver habits and adapts car settings accordingly, are also on offer.
Always offering the most relevant solutions to modern car ownership, most Jaguar model lines are now also equipped with a WiFi hotspot as standard, allowing up to eight devices to connect simultaneously, and a number of USB charging ports. The E-PACE is even offered with an innovative Click and Go system, which includes a holder integrated into the rear of the front seats for easily mounting tablets.
Erin Baker, Auto Trader’s Editorial Director, said: “Jaguar drivers love their cars because of the brand, but even more owners commented on the great features the cars have to offer. Connectivity, rear-seat TVs, Meridian audio systems, enhanced security and an array of advanced safety and convenience systems ensure Jaguar is the car brand with the features.
“The Auto Trader New Car Awards recognise the brands and cars that are doing it right in the eyes of those whose opinions matter most, consumers. The awards are now in their third year and we had input from more consumers than ever with 63,000 telling us what they thought about all aspects of owning and driving a car.”