Why Pay for GAUK Motors When I Can Get Free Stuff Off The Web?

Good question and one we’ve heard many times before.

GAUK Motors is an 'aggregator', a sophisticated software that collates data from all across the web and presents information in a singular format helping you find what you're looking for, easier.

You have a choice! 

  1. Spend your time browsing the hundreds of different sites in the myriad of formats and somehow collate that information ...
  2. OR we'll do the work for you. 

It takes a large team of data staff, a number of technical guys and a rather large budget to keep GAUK Motors running. GAUK Motors core databases have taken years to compile and thousands of hours to maintain.

Since 1999

GAUK has been delivering quality information since 1999 but we continue to strive for a better product. The software is now in it's fifth version and we're so proud of the latest. From humble beginnings as an eBook, GAUK Motors software is now a state-of-the-art application built on the very latest coding standards.

Why we don’t sell ads

These days companies know literally everything about you, your friends, your interests, even your browsing habits, and they use it all to sell ads.

GAUK Motors has evolved over many years but from the outset we wanted to make something that wasn’t just another ad clearing house. We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way. We knew that we could charge people directly if we could do all those things. We knew we could do what most people aim to do every day: avoid ads.

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. Advertising isn’t just the disruption of esthetics, they insult your intelligence and interrupt your train of thought.

The engineers at companies that sell ads spend a significant portion of their day tuning data, writing code, upgrading servers to collect all your personal data and making sure it’s all being logged, collated, sliced and packaged … The result is annoying, intrusive and highly targeted advertising banners in your browser or on your mobile screen.

At GAUK Motors, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our software bringing a rich, affordable, reliable search to the world. That’s our product and that’s our passion. Your data isn’t even in the picture. 

When people ask us why we charge, we say “Have you considered the alternative?”

We try to keep running costs down and pass on savings where we can but ultimately, we think GAUK Motors represents excellent value, especially when you consider some printed auction catalogues can cost upwards of £25 each!

We hope you’ll agree.

Paul Tranter & The GAUK Team

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