Ai Innovations

GAUK Recognition

Revolutionizing Classic Car & Antiques Intelligence

Explore classic cars, antiques, and more with GAUK’s cutting-edge image recognition mobile app.

Gain instant access to vast valuation and statistical datasets, empowering enthusiasts, collectors, and businesses like never before.



Established Assets

GAUK Motors, The Vehicle Search Engine

The world’s most comprehensive vehicle encyclopedia

MotorBuzz is our motoring fun and social engagement page

GAUK Auctions is our general auctions search engine.

The antiques encyclopedia.

GAUK Recognition

Explore classic cars, antiques, and more with GAUK’s cutting-edge image recognition mobile app. Instant access to vast valuation and statistical datasets, empowering enthusiasts, collectors, and businesses like never before.

GAUK Ai is driven by cutting-edge aggregation software (Deep Thought), meticulously collecting datasets from auctions, classifieds, and dealers worldwide. Our innovative mobile phone scanning app empowers users to explore, evaluate, and value classic cars, vehicles, and antiques like never before. With a simple scan, users gain instant access to extensive datasets, exploring a wealth of information at their fingertips.

Paul Tranter
Founder & CEO, GAUK Ai


Mobile Scanning

With just one scan, users unlock a wealth of data and possibilities

Machine Learning

Through real-time aggregation our knowledge is constantly growing

Classic Car and Vehicle Recognition

Detailed vehicle descriptions, historical data, and current valuations, to real-time auction listings, dealerships, and classifieds across the country

Antiques Recognition

GAUK Ai technology revolutionizes the way enthusiasts and collectors explore the antiques. Unprecidented, instant access to real-time identification, valuation and the marketplace

Scope of Work

Project Overview

Develop a cutting-edge mobile application, GAUK Recognition, powered by Amazon Rekognition’s (or other) deep learning-based image and video analysis technology. The app will revolutionize the classic car and antiques intelligence industry, empowering users to explore, evaluate, and value classic cars, vehicles, and antiques like never before.

Why Amazon Rekognition?

Quite simply, Amazon has done the heavy lifting. GAUK are already training models. Utilizing Amazon Rekognition’s powerful AI capabilities, the app will allow users to seamlessly access GAUK’s vast datasets by simply scanning the item of interest.

Key Features and Functionality

  • Image Recognition: Utilize AI-powered technology to identify and analyze classic cars and antiques from user-uploaded images.
  • Datasets Integration: Seamlessly integrate GAUK’s extensive datasets from auctions, classifieds, and dealers worldwide for instant access to valuable valuation and statistical information.
  • User Registration and Profiles: Offer a user-friendly registration and profile management system to enhance personalization.
  • Search and Filtering: Implement robust search and filtering options for quick and precise results.
  • Scan Functionality: Develop an intuitive mobile scanning feature for instant dataset access via scan.
  • User Engagement: Enhance engagement through interactive elements, notifications, and social sharing features.
  • User Feedback and Support: Provide a feedback system and responsive customer support to address user queries and suggestions effectively.
  • Image and Video Analysis: Utilize advanced image and video analysis, potentially through Amazon Rekognition, to offer comprehensive insights on vehicles and antiques.
  • Seamless User Experience: Ensure an intuitive and user-friendly scanning process for a smooth experience.
  • Access to GAUK Datasets: Integrate with GAUK’s extensive datasets for comprehensive information on classic cars, vehicles, and antiques.
  • Personalized Recommendations: Offer personalized insights and recommendations based on user preferences and behavior.
  • Real-time Updates: Provide real-time updates on auction activities to keep users informed on the latest trends and opportunities.

Technical Requirements:

  • The app must be compatible with both iOS and Android platforms.
  • It should be optimized for speed and performance, ensuring a responsive and seamless experience for users.
  • Robust security measures must be implemented to safeguard user data and maintain privacy.

User Interface and Experience:

  • Design a modern and visually appealing user interface that ensures a seamless and enjoyable user experience.
  • Ensure mobile responsiveness and compatibility with various devices and screen sizes.

Security and Privacy:

  • Implement robust security measures to protect user data and ensure data privacy compliance.
  • Enable secure user authentication and authorization mechanisms.

Testing and Quality Assurance:

  • Conduct comprehensive testing, including functional, usability, performance, and security testing, to ensure a bug-free and reliable application.
  • Address any identified issues and make necessary improvements during the development process.

Costings and Timeline:

  • Provide detailed costings for the development of the GAUK Recognition app, including a breakdown of expenses and development phases.
  • Outline a realistic timeline for the project, considering development, testing, and launch.

Support and Maintenance:

  • Offer ongoing support and maintenance services post-launch to address any potential issues and ensure the app’s optimal performance.

Contractual Agreement:

  • Formulate a comprehensive contractual agreement outlining the responsibilities, deliverables, timelines, payment terms, and intellectual property rights.

Reporting and Communication:

  • Establish clear communication channels and regular progress reporting to keep stakeholders informed about the project’s status.

Note: The scope of work may be subject to revision and refinement based on further discussions and collaboration between GAUK Media and the selected web development agency.

The global artificial intelligence market size was valued at $136.55 billion in 2022, and is expected to grow exponentially in the upcoming years backed by mounting investments in AI technologies, digital disruption and competitive advantage in this fast-growing global economy. (Grand View Research)

GAUK Ai Empowering Intelligence

GAUK Media, is a pioneering company established in 2000. Led by visionary founder Paul Tranter, our journey began with a mission to provide quality information online. Over the years, we have evolved into a prominent player in the auction intelligence space, catering to the automotive and antique sectors.

The Evolution of GAUK

GAUK (pronounced gawk) started as an experimental venture, offering ‘Government Auction UK’ information through a simple directory. However, rapid growth and the evolving demands of users pushed us to develop a more comprehensive and targeted platform. Today, our proprietary aggregation technology form the backbone of our groundbreaking SAAS, empowering users with seamless access to valuable data.

Mission Statement

Our latest iteration GAUK Ai, demonstrates our unwavering commitment to deliver excellence in anything and everything we do. We embrace continuous improvement and strive to provide the best information and user experience.

Unrivaled Data Coverage

Our dedicated team diligently scours the internet for valuable information updating the aggregation engine (Deep Thought). We pride ourselves on offering comprehensive listings, spanning auctions, dealers and classifieds in the UK, USA, Europe, and Australasia. As we grow, we expand our coverage to include GAUK Motors, GAUK Antiques, GAUK Real Estate, GAUK Villas, GAUK Boats (sales and charters), GAUK Wholesale, GAUK Surplus Stock, GAUK Deals, GAUK Liquidation, and a wide range of diverse opportunities.

GAUK Sentry

With just one scan, users unlock a wealth of data and possibilities. The GAUK Ai mobile app redefines convenience by providing instant access to comprehensive information. From detailed descriptions, historical data, and current valuations, to real-time auction listings, dealerships, and classifieds across the country, our cutting-edge AI technology revolutionizes the way enthusiasts and collectors explore the classic car and antique industries.

Moreover, a unique search stream is automatically generated within the users account based on the selected filters. Each unique stream delivers results from multiple sources allowing them to effortlessly monitor all relevant listings and receive timely notifications for exciting new discoveries.

Users can set up multiple search streams with unique paramaters in a user friendly Kanban style interface.



Motorpedia | Motors Data
Auction history and valuations Ongoing
Dealer prices Ongoing
Classifieds prices Ongoing
Vehicle Manufacturers Over 350 from around the world from 19th Century, full descriptions and history
Motorcycle Manufacturers Over 450 from around the world from 19th Century, full descriptions and history
Classic Car Database 1910-1976, 500+ brands, 32000+ models, 80 columns of specifications, full descriptions and history
Vehicle Models Over 20,000
Model Variants Over 18,000
Motorcycle Variants Over 30,000
Naming Make, Model, Version, Years, Sold in, Class
Model Data Body type, No. of doors, No. of seats, Engine place, Drivetrain
Engine Data Cylinders, Displacement (cm³), Power (PS), Power (kW), Power (rpm), Torque (Nm), Torque (rpm), Bore × Stroke (mm), Compression ratio, Valves per cylinder, Crankshaft, Fuel injection, Supercharger, Catalytic, Manual, Automatic
Drivetrain Data Suspension front, Suspension rear, Assisted steering, Brakes front, Brakes rear, ABS, ESP, Tire size, Tire size rear (if different than front)
Body Data Wheelbase (mm), Track front (mm), Track rear (mm), Length (mm), Width (mm), Height (mm), Curb weight (kg), Gross weight (kg), Cargo space (liters), Tow weight (kg), Gas tank (liters)
Performance Data 0-100 km/h (sec), Max speed (km/h), Fuel efficiency (l/100km), Engine type, Fuel type, CO2 (g/km)
Worldwide Passenger Vehicles (European Market) From 1970-1990 to present (depending on brand)
Additional DVLA Data Makes and models coverage extended to some 40,000
Fuel Consumption Figures To be uploaded where available
American Year Make Model Trim Specs 1990-present, 66 makes, 10000+ model years, 68000+ model trims, 120 columns of specifications Verified with KBB, Edmunds and NTHSA (exterior and interior dimensions, engines, mpg, mileage, features, colors, invoice, MSRP, etc)
European car database 1950s-present, 100 makes, 6000+ models, 140000+ versions, 267 columns of specs
European Car Models & Engines Database 1950s-present, 90 makes, 5500+ models, 29000+ versions, 38 columns of specs
India cars, bikes, trucks, buses 1990s-present, 50 makes, 600+ models, 9000+ variants, 230 columns of specs and features
Japanese car database (JDM) 1986-present, 75 makes, 1500+ models, 100000+ versions, 60 columns of specifications (dimensions, displacement, power, torque, transmission, gear ratios, drive train, VIN model code, etc)
Motorcycle database 1894-present, 595 makes, 40000+ model versions, 88 columns of specs
Car engines database for tuning companies 1990-present, 100+ makes, 1700+ models, 2600+ generations, 11000+ engines, horsepower and torque by tuning stage
Car paint color codes 1950-present, 106 makes, 1400+ models, 12000+ model years, 150000+ color codes
Tire size database for cars sold in USA and Canada 1950-present, 68 makes, 1400+ models, 13000+ model years, 48000+ model trims
Oil products database 1980-present, 250 makes, 3000+ models, 30000+ engines, 600000+ oil products
ArtiFacts | Antiques
Item identification and history 1M+
Auction valuations and results Ongoing
Dealer prices Ongoing
Classifieds prices Ongoing

Vision for the Future:

GAUK Media is poised for exponential growth, with a dedicated team at the helm. As we welcome you on board as a valued investor or development partner, we aim to further enhance our platform, refine our AI capabilities, and continue expanding our coverage. We envision becoming the go-to platform for market intelligence globally.

GAUK Media invites you to join us on our exciting journey of innovation and expansion. With a proven track record, a passionate team, and a solid foothold in the market, we are well-positioned for success. As we move forward, your valuable partnership will empower us to achieve new heights and redefine the future of auction intelligence worldwide.

Company Background and Successes

GAUK Media has been a pioneering player in the auction intelligence industry since 1999. Over the years, we have established ourselves as a trusted and reliable source of high-quality data, catering to diverse audiences ranging from individuals exploring auctions to enterprises seeking data-driven decision-making tools.

Proven Track Record:

Our commitment to excellence has resulted in generating over £3 million in revenue. The demand for our services is a testament to our unique value proposition, user-centric approach, and comprehensive global coverage.

Valuable Customer Behavior Data:

Through our extensive operations, we have accumulated valuable customer behavior data, providing us with deep insights into user preferences, subscription models, and market trends. This data-driven approach enables us to continually enhance our offerings, ensuring they meet the evolving needs of our users.

Industry Leadership:

GAUK’s longstanding presence in the market and its continuous growth have solidified our position as a leading player in the auction intelligence sector. Our expertise, reputation, and dedicated team contribute to our ongoing success and enable us to adapt swiftly to market changes.

User Engagement:

With over two decades of experience, we have cultivated strong relationships with our users, resulting in a loyal and engaged community. Our platform has been refined over the years based on user feedback, providing a seamless and user-friendly experience.

Expanding Market Reach:

Having amassed a significant user base, we are now poised for exponential growth. Our strategic marketing efforts have resulted in increased visibility and brand recognition, positioning us for further expansion and market leadership.

Customer Testimonials:

We are proud of the positive feedback we have received from our customers, affirming the value they have gained from using our services. These testimonials serve as a testament to the impact of our platform on users seeking market intelligence solutions.

Future Opportunities:

Building upon our successes and customer insights, we are ready to leverage our position in the market to explore new opportunities and verticals. As we continue to invest in cutting-edge technology, partnerships, and user-centric solutions, we are confident in our ability to unlock further growth and drive long-term value for both our users and investors.

With a proven track record, valuable data-driven insights, and a dedication to delivering exceptional value, GAUK Ai is well-positioned to lead the auction intelligence industry into the future.

Unveiling the Auction Intelligence Landscape

The market analysis for GAUK Ai delves into a comprehensive exploration of the auction intelligence landscape, focusing on the automotive and antique sectors. We meticulously analyze key market trends, size, growth potential, competitive dynamics, and consumer behavior to unveil the immense opportunities that lie ahead.

Market Size and Growth:

The automotive and antique industries have showcased remarkable growth in recent years. With a global passion for classic cars, vehicles, and unique antiques, the market has experienced a surge in demand from collectors, enthusiasts, and investors alike. The market size is projected to reach billions of dollars, and it continues to expand as more individuals seek investment-worthy opportunities in these sectors.

Better than Gold. Over the past fifty years, classic car indexes have consistently outperformed the stock market. Even in the last decade, classic cars have shown remarkable growth, far surpassing traditional investments. For instance, the HAGI Top Index, maintained by the Historic Automobile Group, has demonstrated superior performance compared to other investment options in the past decade.

Collectibles investments involve acquiring and holding valuable items like art, antiques, coins, stamps, and sports memorabilia, aiming for financial returns over time. These alternative investments offer potential appreciation while providing personal enjoyment and a sense of accomplishment. Investors may choose collectibles for high returns, diversification, inflation hedge, and passion for specific categories. Popular collectible categories include art, coins, stamps, sports memorabilia, pop culture items, and wine.

Trends and Shifts:

Our market analysis highlights significant trends and shifts that influence the auction and valuation intelligence landscape. Consumers are increasingly turning to digital platforms for market information, valuations, and real-time data. As technology advances, AI-powered solutions, like GAUK Ai, are poised to disrupt traditional methods of exploring information, providing users with accurate and instant insights.

Consumer Behavior:

Consumer behavior analysis reveals a growing preference for convenient, user-friendly, and reliable intelligence services. The modern consumer seeks efficiency, transparency, and accessibility when making decisions. GAUK’s user-centric approach aligns perfectly with these evolving consumer preferences.

Competitive Landscape:

The intelligence space witnesses increasing competition, with several players attempting to address the market’s demands. However, GAUK distinguishes itself by its pioneering aggregation AI and recognition technology, resulting in unparalleled data coverage, accuracy, and real-time insights. Our proprietary solutions and extensive database give us a competitive edge over other market players.

Future Outlook:

The future of the intelligence landscape is exploding, coupled with continued growth anticipated in the automotive and antique sectors. GAUK Ai stands at the forefront of this exciting future, equipped with innovative AI technology and a visionary team. We are confident in our ability to capitalize on emerging trends, drive market expansion, and enhance our position as a leading intelligence platform.

GAUK’s market analysis paints a compelling picture of the immense potential within the market intelligence landscape. With our cutting-edge technology, customer-centric approach, and strong market position, we are poised to capitalize on the growing demand for reliable and sophisticated data. As investors, your partnership with GAUK unlocks a world of possibilities, ensuring a prosperous journey towards shaping the future of market intelligence worldwide.

Competitive Landscape

The competitive landscape in the market intelligence industry is dynamic and constantly evolving. While GAUK has carved its niche as a pioneering player, there are other notable competitors in this space. Here’s an overview of the competitive landscape:

  • Established Players: Some well-established companies have been providing auction intelligence services for a considerable time. They may have extensive databases and a loyal customer base. However, their technology and features might not be as cutting-edge as GAUK’s, giving us a competitive advantage in terms of real-time insights and user experience.
  • Emerging Startups: Despite the emergence of several startups attempting to disrupt the auction intelligence market, GAUK maintains a clear advantage due to its years of development and technological prowess. While these startups may offer innovation within specific niches, regions, or auction types, they often face significant technological barriers in achieving the level of global coverage and comprehensive data that GAUK has achieved. Our extensive development and AI capabilities place us ahead of the competition, ensuring we cater to diverse audience needs and remain at the forefront of the market intelligence sector.
  • Technology Giants: Some technology giants have ventured into the AI and data aggregation space. While their resources and reach are formidable, GAUK’s specialized focus on auction and market intelligence allows us to provide tailored solutions and in-depth expertise.
  • Local and Regional Players: Certain local and regional players may cater to specific markets or auction types. While they serve local audiences effectively, GAUK’s international scope and global datasets enable us to provide a broader and more diverse range of auction information.
  • Traditional Information Providers: Traditional auction houses and information providers have also stepped into the digital space, offering their own auction intelligence services. However, GAUK’s advanced AI and Amazon’s recognition technology set us apart, allowing us to deliver instant and accurate data to users.

To maintain our competitive edge, GAUK continues to invest in research and development, enhancing our AI capabilities, and expanding our coverage. We believe our commitment to innovation, user-centric approach, and extensive datasets make us a leading player in the market intelligence sector. As we adapt to market trends and cater to evolving user needs, GAUK remains dedicated to staying ahead in the competitive landscape.

GAUK Ai – Advanced Market Intelligence Platform

GAUK Ai is an advanced marketplace intelligence platform that revolutionizes the way users explore the world of auctions, dealers and classifieds providing comprehensive insights and real-time data worldwide. Our platform is the result of years of development and cutting-edge AI technology, positioning us ahead of the competition.

Key Features:

  • Extensive Data Aggregation: GAUK is powered by proprietary aggregation software capable of collecting datasets from every auction, classified, and dealer in the world. This vast data coverage ensures users have access to the most comprehensive and up-to-date information available.
  • Mobile Phone Scanning Applications: We have developed innovative mobile phone scanning applications that offer users instant access to our massive datasets through a single scan. This seamless and user-friendly interface allows anyone to quickly find valuable insights.
  • Amazon Rekognition Integration: GAUK Ai works in partnership with Amazon Rekognition, leveraging its cutting-edge machine learning technology. Our collaboration enables us to train AI models using our extensive data, enhancing data accuracy.
  • Real-time Data Insights: By using GAUK Ai, users gain access to real-time marketplace and statistical data, enabling them to make informed decisions swiftly. Our platform empowers users to stay updated with trends and seize investment opportunities as they arise.


  • Comprehensive Auction Data: GAUK Ai addresses the pain points of collectors, investors, and enthusiasts by offering extensive and accurate auction data from around the world. Our platform eliminates the need for users to search multiple sources, saving them valuable time and effort.
  • Instant Accessibility: The mobile phone scanning applications provide unparalleled convenience, allowing users to access massive datasets with a simple scan. This immediate access ensures users stay informed and capitalize on auction opportunities swiftly.
  • Reliable and Accurate Insights: By integrating Amazon Rekognition, GAUK Ai ensures data accuracy, reducing the risk of relying on outdated or incorrect information. Users can make well-informed decisions based on reliable insights.
  • Global Coverage: GAUK Ai’s worldwide coverage caters to diverse audience needs, whether they are interested in specific niches, regions, or auction types. Our platform empowers users with a holistic view of the auction market, enhancing their investment strategies.

Competitive Advantage:

GAUK Ai’s technological advantage sets us apart in the competitive market intelligence landscape. Our proprietary aggregation software, mobile phone scanning applications, and integration with Amazon Rekognition give us a clear competitive advantage. While other startups may focus on specific niches, regions, or auction types, our extensive global coverage ensures we cater to a broader audience with unparalleled insights.

In conclusion, GAUK Ai empowers auction enthusiasts, investors, and collectors with a comprehensive, accurate, and instant data intelligence solution. Our innovative technology, extensive coverage, and user-centric approach place us ahead in the market, making GAUK Ai the preferred choice for navigating the auction world with confidence and success.

Business Model and Revenue Streams

After years of development and listening to valuable customer feedback, GAUK has crafted a distinct and pioneering business model, challenging the norms of the market intelligence industry. In contrast to outdated approaches that target businesses or compete with established players, we revolutionize the landscape by placing users at the center and offering premium services for a fee. Our commitment to user-centricity drives our success, setting us apart in the industry and delivering unparalleled value to our users.

Revenue Streams:

  • SAAS Subscription Model: Our primary revenue stream comes from the SAAS subscription model. Users can access our platform for free, but we offer upgraded services and premium features through subscription plans. This model ensures a steady and predictable income while providing users with enhanced capabilities and an improved user experience.
  • Data Monetization: GAUK collects a specific user information while offering auction intelligence services. This data becomes a valuable asset as it allows us to facilitate connections between businesses and companies with their target audience. By providing valuable insights and opportunities, we charge fees for bringing relevant parties together, creating an additional revenue stream.

Companies that would be interested in GAUK customers include:

  • Insurance Companies: Insurance providers can use GAUK’s customer data to offer tailored insurance policies based on users’ specific vehicle and asset ownership.
  • Automotive Dealerships: Car dealers can target GAUK users who are actively looking for specific vehicles or seeking auctions, offering them special deals and discounts to attract potential customers.
  • Financial Institutions: Banks and financial institutions can leverage GAUK data to offer loan and financing options to users who are interested in purchasing vehicles or other valuable assets.
  • Auction Houses: Other auction houses can partner with GAUK to expand their reach and attract a broader audience of potential bidders.
  • Collectibles and Antiques Retailers: Companies that sell collectibles and antiques can use GAUK data to identify potential customers interested in specific items and offer them relevant products.
  • E-commerce Platforms: Online marketplaces and e-commerce platforms can target GAUK users with relevant product listings and promotions.
  • Logistics and Transportation Companies: Businesses in the logistics and transportation industry can use GAUK data to identify potential customers in need of shipping and delivery services for their purchased assets.
  • Luxury Goods Retailers: Companies that sell luxury items like high-end watches, jewelry, and artwork can target GAUK users who have a demonstrated interest in valuable assets.
  • Real Estate Agencies: Real estate agencies can use GAUK data to reach users interested in property auctions or looking for investment opportunities in the real estate market.
  • Market Research Firms: Market research companies can access GAUK data to gain insights into consumer behavior and preferences in the auction and collectibles market.

These are just a few examples of companies that could benefit from accessing and targeting GAUK’s diverse customer base with relevant products, services, and offerings.

By prioritizing user satisfaction and leveraging data intelligently, GAUK’s business model ensures a diverse and sustainable income while continually delivering cutting-edge intelligence solutions to our users. Our approach sets us apart from traditional models, fostering a thriving ecosystem where users, businesses, and companies find value and success.

Marketing and Sales Strategy

Target Audience:

Our primary target audience comprises the curious, enthusiasts, collectors, investors, and businesses seeking real-time intelligence and valuable insights. Our clientele spans a wide spectrum, encompassing individuals seeking information about their possessions, enthusiasts exploring the auction world, and enterprises in need of data-driven decision-making tools.

Customer Acquisition Plan:

  • Content Marketing: To establish GAUK as a thought leader and drive brand awareness, we will implement a content marketing strategy. Our team will create engaging blog posts, articles, and whitepapers that provide valuable insights into the auction intelligence industry and highlight the benefits of our platform. We will also leverage social media to share this content and engage with our audience.
  • Partnerships and Collaborations: Collaborations with industry influencers, auction houses, and relevant organizations will be a cornerstone of our marketing approach. By partnering with key players in the classic car and antique industry, we can extend our reach and gain credibility within the market.
  • SEO and Online Advertising: A strong online presence is vital in today’s digital world. Our team will focus on search engine optimization (SEO) to improve our website’s visibility in search results. Additionally, we will invest in targeted online advertising campaigns to attract potential subscribers and drive conversions.
  • Email Marketing: Building a robust email list will be crucial for nurturing leads and engaging with our audience. Through targeted email marketing campaigns, we will deliver personalized content, special offers, and updates to keep our subscribers informed and engaged.
  • Customer Support and Retention: Exceptional customer support will be a top priority. Our team will ensure that subscribers receive timely assistance and support throughout their journey with GAUK. By providing a positive user experience, we aim to boost customer satisfaction and encourage word-of-mouth referrals.
  • Online Marketing: We leverage digital marketing strategies, including search engine optimization (SEO), content marketing, email campaigns, viral competitions and giveaways and social media campaigns, to attract potential customers. Engaging and informative content showcases our expertise and fosters trust among our audience.
  • Referral Program: We incentivize existing users to refer GAUK to their network by offering rewards or discounts. This referral program fosters powerful organic growth through word-of-mouth marketing.
  • Event Participation: We actively participate in industry events, conferences, and webinars to showcase our platform’s capabilities and engage directly with potential customers.
  • Alternative Channels: We leverage those channels that marketing strategists dont think of, such as Quora (300 million monthly active users): Quora is a popular platform for research and comparison for automobile enthusiasts. Around a third of Quora users (34.9%) are interested in cars and motoring and 31.8% drive regularly (Quora for Business).

Distribution Channels:

  • Website and Mobile Apps: Our primary distribution channels are our website and mobile applications. Users can access our intelligence platform through these channels, enjoying a seamless experience and immediate access to real-time data.
  • Partners and Affiliates: Collaborating with partners and affiliates allows us to distribute our services through their platforms, tapping into their existing customer base and reaching new markets.
  • Data Feeds: In addition to our website and mobile applications, we offer access to our data streams and API for other businesses. Through these channels, we enable partners and affiliated companies to integrate our comprehensive intelligence data into their own platforms, enhancing their services and enriching their user experience. This API access fosters collaborations and empowers other businesses to leverage our data to serve their unique customer bases, expanding our reach and impact in the auction intelligence ecosystem.

Successful Marketing Campaigns and Partnerships:

We have conducted successful email and online marketing campaigns that have contributed to our growth. Notably, our content marketing initiatives, including blog posts, Motorpedia, MotorBuzz, industry insights, and case studies, have established us as a trusted authority in the auction intelligence sector. These campaigns have attracted a steady stream of engaged users and fostered a loyal community.

As we continue to grow, we remain committed to refining our marketing and sales strategies to reach a broader audience, forge new partnerships, and strengthen our position as a pioneering force in the intelligence industry.

Marketing Management Team.

A successful business requires not only compelling pitches, valuations, and projections but also a robust marketing plan backed by an exceptional team.

Paul Tranter

Paul Tranter

Big Thinker

A highly skilled professional with an HND in Graphics and Advertising. Paul’s expertise and passion for creativity have been instrumental in shaping brand and messaging. With over 20 years of hands-on experience in guerrilla marketing, Paul brings innovative ideas and strategies to the table, ensuring our message reaches the right audience at the right time.

Paul’s extensive experience in guerrilla marketing and his ability to learn from past challenges, emphasizing that the team is well-equipped to navigate the business’s growth and achieve success.

Pete Cain

Pete Cain

Chief Creative

Pete is a lifelong friend and an exceptionally fast creative problem solver. Bespoke easy to assemble ideas available in all shapes and sizes. Laser-like strategic thinking built-in. Comedy specialist. Quality assured. No problem too big.

I do ideas. Ideas I believe will be effective. Any format. Any media. From Strategy to strap-line. Traditional, digital, social, experiential and virtual.

I’ve worked in big agencies, written famous ads and won prestigious awards. I’ve also written a sketch comedy TV series and been a professional stand-up comedian. My observations are insightful. My writing sharp.

A simple thought is all you need. Get the thinking right and the ideas will write themselves. All great advertising ideas are extremely simple and blindingly obvious. That’s why so few people are capable of thinking of them.


CLIENTS AIRLINES – British Airways, Qantas, Monarch
ALCOHOL – Carling, Smirnoff, Heineken, Fosters, Macallan, Stella, Boddingtons. Brew Dog
AUTOMOTIVE – Audi, Vauxhall, Saab, Peugeot
BROADCAST – Sky, Sky Sports, ITV, The Mirror, The Sun
CHARITY – Parkinsons UK, Green Peace, Christian Aid
CULTURE – The Louvre (Abu Dhabi), Ministry of Sound
FINANCIAL – Natwest, HSBC, EY, Credit Suisse
LEISURE – Hilton Hotels, Expedia, Nintendo, Playstation, Netfli
FMCG – Reckitt Benckiser, Unilever. Mars
FOOD – Philadelphia, Birds-eye, Ginsters, Frijj
GOVERNMENT – Ministry of Education
POLITICAL – The Green Party, Labour
SPORT – Nike, Addidas
TECH – Vodaphone, T-mobile, Google, Hauwei.

Pete is also been an in-house Creative Director at The School of Communication Arts, where he tutors the next generation of Creatives in strategic thinking.

AI is expected to contribute $15.7 trillion to the global economy by 2030, more than the current output of China and India combined.

Financial Projections

Revenue Forecast:

Despite the promising opportunities and diverse revenue streams outlined in this pitch, we have opted for a deliberately calculated revenue forecast, considering a straightforward SAAS model.

We project a generous free subscription offering, expecting sign-ups to reach 15%, with targeted marketing and enticing value-added upgrade options. With an upgraded conversion rate of 2%, we factor in a higher cancellation rate of 25% and set a weekly subscription fee of £5.00.

By employing this combination, we envision a steady and sustained revenue growth from our expanding subscriber base. This carefully crafted approach ensures that our revenue projections are realistic and align with the expected growth of our platform.

Achieving the Golden Milestone: 1,000 Paid Subscribers

At 1,000 paid subscribers, we reach a significant milestone, achieving sustainability, profitability, and setting a clear roadmap to attain all key performance indicators (KPIs). To reach this target, we are working with a 2% conversion rate and factoring in a 25% cancellation rate. Based on these metrics, GAUK would need to drive approximately 66,667 visitors to acquire 1,000 subscribers.

With 1,000 subscribers on board, our revenue projection is as follows:

Time Period Subscribers Monthly Revenue Monthly Costs
3 Months 1,000 £5,000 £16,550

Our robust revenue forecast indicates significant growth potential based on a 2% conversion rate and 50,000 monthly visits growing at 20% per month. This sustainable trajectory showcases the attractiveness of our business model and the potential for rapid revenue generation, making GAUK an enticing investment opportunity for potential investors.

Expense Breakdown:

To support our growth and expansion efforts, we have allocated resources to various areas, including marketing, technology infrastructure, staffing, and operational expenses. These expenses are carefully managed to ensure efficiency and maximize profitability.

Gross Margin:

Based on over 20 years experience with a subscription-based business model, we expect a healthy gross margin due to the low marginal cost of delivering digital services. This allows us to generate substantial revenue while maintaining a favorable cost structure.

Year Subscribers Gross Profit (GP)
1 11,000 85.38%
2 32,000 91.01%
3 57,000 88.89%

Revenue Milestones:

As our subscriber base grows and revenue increases, we anticipate achieving sustainable profitability at around 1,000 subscribers within 3 months of launch. Our financial projections indicate a positive trend with net profits expected to steadily rise as our user base expands.

Year Subscribers Visitors/Month Revenue (£)
1 11,000 61,000 £746,750
2 32,000 116,000 £4,805,200
3 57,000 140,000 £9,814,500

Based on GAUK’s unique and extensive experience, we have set realistic goals for subscriber acquisition, aiming to drive 3,800,000 visitors over three years resulting in 57,000 subscribers. This is entirely plausible and achievable as Government Auctions UK experienced 100k visitors a month at a 3% conversion rate. Our marketing and sales strategies are designed to attract and retain a large user base, and we have implemented measures to optimize customer acquisition and minimize churn.

Additionally, we have identified key milestones in our expansion plans, such as enhancing our technology infrastructure, expanding our coverage of multiple verticals worldwide, and forging strategic partnerships. These milestones serve as markers for our progress and demonstrate our commitment to continuous growth and innovation.

*Revenue Disclaimer:

The revenue projections and forecasts presented in this pitch are forward-looking statements based on our extensive experience, best estimates and assumptions at the time of preparation. These projections are subject to various risks, uncertainties, and factors that could cause actual results to differ materially from the estimates provided.

Factors that could affect our actual revenues and financial performance include changes in market conditions, customer demand, competitive landscape, economic conditions, technological advancements, and regulatory developments, among others. Additionally, unforeseen events or circumstances beyond our control may impact the achievement of these projections.

While we have made diligent efforts to provide accurate and realistic revenue forecasts, we cannot guarantee that the actual results will match the projections outlined in this pitch. Investors are advised to exercise caution and carefully consider the inherent uncertainties and risks associated with investing in early-stage ventures.

We undertake no obligation to update or revise the revenue projections in light of new information, future events, or changes in business conditions. Any investment decisions based on the revenue forecasts should be made after thorough consideration of all relevant factors and in consultation with qualified financial advisors.

The revenue projections should be viewed as illustrative and not a guarantee of future financial performance. As with any investment opportunity, there are inherent risks, and potential investors should conduct their due diligence before making any investment decisions.

Risks and Mitigation Strategies

  • Market Competition: The Ai intelligence sector is competitive, with the emergence of several startups attempting to disrupt the market. To mitigate this risk, GAUK will focus on its unique value proposition, which includes extensive global coverage, user-centricity, and diverse datasets. We will continuously monitor the competitive landscape, adapt our offerings, and invest in innovation to stay ahead.
  • Technology Integration: Integrating with Amazon Rekognition and developing the mobile scanning app may pose technical challenges. To address this, we will collaborate closely with Amazon’s technical team and solution architects, conduct rigorous testing, and invest in skilled developers to ensure seamless integration and a robust app.
  • Data Security and Privacy: Handling large datasets requires robust security measures. We will implement industry-leading data security encryption protocols, ensure compliance with data protection regulations, and conduct regular security audits to safeguard user information.
  • Subscription Acquisition: Reaching the target of 1,000 paying subscribers may require effective marketing strategies. We will employ a multi-channel marketing approach, including social media, content marketing, and targeted advertisements, to attract and retain subscribers.
  • Market Volatility: Economic fluctuations can impact user spending behavior and auction activities. Surprisingly, during challenging economic landscapes, the demand within liquidation and auction markets tends to soar. This phenomenon is driven by the pursuit of value and the opportunity to find hidden treasures at more affordable prices. As economic conditions change, GAUK’s agile approach enables us to adapt and capitalize on emerging trends, making us well-equipped to navigate the ever-changing auction landscape and deliver value to our users.
  • Regulatory Compliance: Complying with auction laws and regulations in various regions can be complex. We will engage legal experts to ensure full compliance and monitor regulatory changes to adapt quickly.
  • Scalability and Infrastructure: As our user base grows, scaling our platform and infrastructure will be crucial. We will invest in scalable technologies and cloud-based solutions to accommodate increasing demand without compromising performance.
  • Talent Acquisition: Attracting and retaining skilled personnel can be a challenge. We will implement competitive compensation packages, foster a positive work culture, and invest in employee development to build a talented and dedicated team.
  • Customer Satisfaction: Ensuring high customer satisfaction is vital for user retention. We will prioritize customer support, conduct user surveys, and gather feedback to continually improve our services.

By addressing these risks with comprehensive mitigation strategies, GAUK Ai demonstrates its commitment to proactively manage uncertainties and deliver value to investors, enhancing the company’s potential for long-term success.

Exit Strategy

At GAUK, we are committed to delivering exceptional returns on investment for our stakeholders. While our primary focus is on driving sustainable growth and market leadership, we understand the importance of an exit strategy to provide investors with a clear path to achieving their financial goals. Our exit strategy is designed to maximize returns and align with the best interests of our valued investors.

Potential Exit Scenarios:

  • Acquisition: We recognize the potential for strategic partnerships or acquisitions by larger companies seeking to expand their presence in the market intelligence industry. Should an attractive acquisition opportunity arise, we will carefully evaluate its alignment with our vision and growth trajectory.
  • Initial Public Offering (IPO): As we continue to scale and demonstrate sustained profitability, an IPO may become a viable option. Going public would allow us to access public markets, increase visibility, and provide investors with the opportunity to realize significant returns.
  • Merger or Strategic Alliances: Collaborating with industry leaders or complementary businesses through strategic alliances or mergers may present compelling opportunities to unlock synergies and further accelerate growth.

Alignment with Investors:

Our investors can rest assured that we are wholly dedicated to optimizing their return on investment. Throughout our growth journey, we will maintain transparent and open communication, keeping our stakeholders informed about any potential exit opportunities that may arise. Our decisions regarding exit strategies will be thoughtfully evaluated, taking into account the best interests of all parties involved.

Maximizing Investor Returns:

We are steadfast in our commitment to driving growth and profitability, as this directly translates into maximizing investor returns. By leveraging our innovative technology, expansive data sets, and user-centric approach, we aim to sustainably grow our revenue and enhance shareholder value.

Continued Growth and Market Dominance:

As we continue to innovate, expand our market reach, and solidify our position as a leader in the market intelligence sector, we are confident that GAUK Ai’s value will appreciate significantly. Our team’s relentless pursuit of excellence and our strong focus on customer satisfaction will continue to fuel our growth and success.

At GAUK Ai, we are driven by the goal of delivering unparalleled value to our customers, investors, and the auction intelligence industry. Our exit strategy is designed to provide a clear and rewarding path for our valued investors to achieve exceptional returns on their investment.

  • Global Impact 75% 75%

AI has the humongous potential to contribute to the global economy. AI is expected to contribute more than the current output of India and China combined, to the world economy by 2030. (PWC)

The Future of Ai

The rapidly growing field of artificial intelligence (AI) has the potential to revolutionise many aspects of our lives. With AI already powering everything from self-driving cars to medical diagnosis tools, we look at how uptake of the technology is changing the world.

The number of AI companies has increased by 688% over the last 10 years

The UK AI market alone is worth more than £16.9 billion, according to the US International Trade Administration

Around one in six UK organisations, totaling 432,000, have embraced at least one AI technology

In the 2023 budget, the UK government committed almost £1 billion of government funding towards AI research

Almost nine out of 10 organizations (87%) believe AI will give them an edge

Two-thirds of company executives say AI investments will continue to increase over the next three years

Ready to Power The Ai Revolution?

Let’s Talk!

Please pop your details in the form and I’ll tee up a virtual meeting. I so look forward to exploring opportunities.

Paul Tranter
GAUK Media
“Life’s Too Short To Think Small”


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