by Gauk
Mon, Aug 29, 2016 5:10 AM

What is Simulcast bidding for the Motor Trade

Exclusive to Motor Trade customers only, Simulcast is an internet–based service that allows a buyer to “attend” a physical auction from the comfort of their own office.

More car auctioneers are using the very latest online broadcast technology. Simulcast is a streaming service that allows the buyer to see and hear all the action from the Auction Hall and then, with the click of a mouse, bid and buy cars or commercial vehicles in real–time, competing against other online buyers as well as buyers who are actually in the Hall. Each Simulcast bid is immediately registered in the Auction Hall by a large plasma screen that flashes red.

The advantages of Simulcast are:

  • Provision of visual and audio access to physical auctions from anywhere in the world
  • Ability to view fully detailed condition reports of vehicles of interest
  • Participation in the sale by simply clicking your mouse to bid and buy vehicles
  • Monitor activity in the marketplace, to “keep your finger on the pulse”.

Simulcast bidding is a technology-driven auction platform that allows motor traders to participate in live vehicle auctions remotely. It combines the traditional auction atmosphere with online bidding, providing traders with the opportunity to bid on vehicles in real-time from the comfort of their own location.

With simulcast bidding, motor traders can access a wide range of vehicles being auctioned simultaneously at multiple physical auction sites. The auctioneer conducts the auction as usual, and the bidding process is broadcasted live over the internet. Traders can view the vehicles on their computer or mobile device and place bids in real-time as if they were physically present at the auction.

This technology offers several benefits to motor traders. First and foremost, it saves time and travel expenses since traders can participate in auctions from anywhere with an internet connection. It also provides access to a larger inventory of vehicles, as traders can bid on vehicles from different auction sites across the country without the need for travel. Additionally, simulcast bidding allows for increased transparency and convenience, as traders can research and evaluate vehicles beforehand, participate in multiple auctions simultaneously, and monitor bidding activity in real-time.

To participate in simulcast bidding, motor traders usually need to register with the auction platform and may be required to provide proof of their trade status. They can then browse the available vehicles, review their descriptions and condition reports, set bidding limits, and actively participate in the auction by placing bids during the designated bidding time.

Simulcast bidding has revolutionized the way motor traders engage in vehicle auctions, offering convenience, flexibility, and a broader range of opportunities for buying and selling vehicles in the motor trade industry.

published by Gauk