GAUK Ai seed stage Investment Opportunity


GAUK: Seeking Seed Stage Investment in Our AI-powered Marketplace Search Engine Aggregating Data & Items For Sale From Auctions, Classifieds, and Dealers Nationwide.

Big Data Ai is The New Oil

Revolutionary Evolution:
New GAUK is a mega upgrade from its predecessor powered by our Ai engine.

Specialised Search:
GAUK gathers all listings from Auctions, Dealers,and Classifieds Nationwide across multiple verticals.

GAUK Motors
Proof of Concept 90% complete in the vehicles vertical.

User-Friendly Monitoring:
Users monitor items across multiple websites through keyword-defined streams in a Kanban interface.

Strategic Positioning:
GAUK is strategically positioned in the largest marketplaces.

User-Driven Evolution:
Shaped over many years, GAUK has evolved in response to user demand.

SAAS Freemium Model:
Free drives traffic. User have demonstrated a willingness to pay for upgraded features.

B2C and B2B:
Customers pay for the simple convenience. Businesses connect with highly qualified leads.

  • Unique track history
  • Substantial returns on investment
  • Vast Market
  • Year 1: £3.2m
  • Year 2: £9.7m
  • Year 3: £16.1m (Based on £5.00/week, 100K visits/month, 3% Conversion)
  • Expansion across USA & Europe


Originating as a simple PDF directory of UK auction houses, it evolved into an online searchable catalogue of all lots across all auctions nationwide.

The manual input of data became unsustainable, prompting the development of a new platform, self-funded to a 90% completion level.

In its previous incarnation, GAUK generated £3 million in revenue with a 90% net profit, achieved through a strategic combination of effective SEO, affiliates, and email marketing.


We are delighted to invite initial investors to join us as we re-enter our familiar stomping grounds.

  • GAUK Ai STAGE 1 is operational gathering data in real time for vehicles at auction, in classifieds and from dealers.
  • Recognition runs on a trained model capable of recognising make, model and year at over 99% accuracy.

Our innovative mobile phone scanning app empowers users to explore, evaluate, find parts and value classic cars, vehicles, and antiques like never before.

SEEKING SEED STAGE INVESTMENT: Fueling the Next Phase of Growth and Expansion


With over 20 years of success in the market, Government Auctions UK (now GAUK®, a registered trademark) has firmly established itself as a leader in the marketplace intelligence sector.  Now, we are seeking investment to capitalize on our foundation of success and propel GAUK into a new era of growth and expansion.

The Problem:

Over the years, GAUK has tackled the issues of inefficiency and fragmentation in mainstream specialised search. In the battle against spam and emerging competition the big players deploy global algorithms that actively create significant challenges in obtaining accurate and real-time information … and it’s only getting worse.

GAUK’s innovative platform seeks to revolutionize this process by providing a comprehensive solution that integrates machine learning, recognition technology, and extensive data aggregation.

The Opportunity:

This funding round marks an exciting milestone for GAUK. Having successfully navigated through our early stages and proven our market viability, we are now ready to accelerate growth. The infusion of capital will enable us to build upon our strengths and solidify our position as the go-to platform for market intelligence and great deals.

Market Demand and Track Record:

Even through hard times, the marketplace search sector thrives. With in-the-trenches experience, we have gained a deep understanding of our target audience’s needs and GAUK has been shaped through invaluable feedback. Our track record of generating over £3 million in revenue highlights the robust demand for our services.

GAUK is at a pivotal moment in its journey, and we are excited about the opportunities that lie ahead.


We have been as comprehensive as possible when compiling this overview but it counts for nothing if there is no market.

GAUK Motors

GAUK  Motors in and of itself represents an exciting opportunity to tap into the vast global market for vehicle intelligence. To put this into perspective, the automotive industry is a behemoth, with over 1.4 billion vehicles on the world’s roads today.

This immense fleet creates an ecosystem rich with data, from classic cars and vintage models to modern vehicles. GAUK search and aggregation technology can not only cater to the needs of car enthusiasts and collectors but also provide valuable solutions for insurance companies, automotive manufacturers, security and beyond. The potential for GAUK to become a global leader in vehicle intelligence is tangible, with applications ranging from vehicle identification and valuation to automotive research and development, making it a game-changer in a market that spans the entire globe.

GAUK | One Engine, Multiple Verticals

Indeed, the scope of GAUK Motors is just the tip of the iceberg. GAUK Ai technology is the beating heart with applications that extend far beyond the world of automobiles.

  • GAUK Motors
  • GAUK Antiques
  • GAUK Boats
  • GAUK Villas
  • GAUK Real Estate
  • GAUK Liquidation
  • GAUK Bargains
  • GAUK Luxury
  • GAUK Insurance

GAUK is poised to revolutionize the way people access and utilize market intelligence.

Mobile Scanning

With just one scan, users unlock a wealth of data and possibilities

Machine Learning

Through real-time aggregation our knowledge is constantly growing

Classic Car and Vehicle Recognition

Detailed vehicle descriptions, historical data, and current valuations, to real-time auction listings, dealerships, and classifieds across the country

Antiques Recognition

GAUK Ai technology revolutionizes the way enthusiasts and collectors explore the antiques. Unprecidented, instant access to real-time identification, valuation and the marketplace

Market Opportunity

We have initially chosen Motors and Antiques for our proof of concept on the basis of demand and marketplace access.

The classic car and antique sectors represent a thriving market with enormous potential. As enthusiasts and collectors seek reliable and comprehensive data for their acquisitions, GAUK provides an innovative solution that simplifies the process and delivers instant access to detailed descriptions, stats, and worldwide valuations.

GAUK Ai currently serves as a successful proof of concept in the Motors vertical. However, its capabilities extend far beyond that. Our advanced technology is fully equipped to handle multiple verticals, providing comprehensive coverage across various industries.

Unique Selling Proposition:

GAUK platform stands out in the market due to its unparalleled data collection and analysis capabilities, powered by advanced recognition algorithms and machine learning. Our robust database combined with AI technology enables us to offer a game-changing app that provides accurate and up-to-date information to our users.

Product Description:

Our platform boasts a user-friendly app that harnesses AI and recognition technology to scan and identify classic cars, vehicles, and antiques with exceptional precision. Users can access comprehensive details, historical data, and real-time valuations effortlessly, streamlining their decision-making process and facilitating well-informed investments.

Pay-to-Search Business Model:

GAUK’s revenue model centers around a subscription-based, Software As A Service system (SAAS). The freemium model drives traffic and revenue.

Users can subscribe to our app for free and are encouraged to upgrade, gaining unlimited access to premium features and extensive database. Additionally, we intend to explore strategic partnerships with automotive and antique industry players, offering tailored B2B solutions.


The global artificial intelligence market size was valued at $136.55 billion in 2022, and is expected to grow exponentially in the upcoming years backed by mounting investments in AI technologies, digital disruption and competitive advantage in this fast-growing global economy. (Grand View Research)

GAUK Powering Intelligence

The Evolution of GAUK

GAUK (pronounced gawk) started as an experimental venture, offering ‘Government Auction UK’ information through a simple directory. However, rapid growth and the evolving demands of users pushed us to develop a more comprehensive and targeted platform. Today, our proprietary aggregation technology form the backbone of our groundbreaking SAAS, empowering users with seamless access to valuable data.

Mission Statement

‘Excel in anything and everything we do’

Our latest iteration of GAUK, demonstrates our unwavering commitment to deliver. We embrace continuous improvement and strive to provide the best information and user experience.

Unrivaled Data Coverage

Our dedicated team diligently scours the internet for valuable information updating the aggregation engine (Deep Thought). We pride ourselves on offering comprehensive listings, spanning auctions, dealers and classifieds in the UK, USA, Europe, and Australasia. As we grow, we expand our coverage to include GAUK Motors, GAUK Antiques, GAUK Real Estate, GAUK Villas, GAUK Boats (sales and charters), GAUK Wholesale, GAUK Surplus Stock, GAUK Deals, GAUK Liquidation, and a wide range of diverse opportunities.

GAUK Sentry

With just one scan, users unlock a wealth of data and possibilities. The GAUK mobile app redefines convenience by providing instant access to comprehensive information. From detailed descriptions, historical data, and current valuations, to real-time auction listings, dealerships, and classifieds across the country, our cutting-edge AI technology revolutionizes the way enthusiasts and collectors explore the classic car and antique industries.

Moreover, a unique search stream is automatically generated within the users account based on the selected filters. Each unique stream delivers results from multiple sources allowing them to effortlessly monitor all relevant listings and receive timely notifications for exciting new discoveries.

Users can set up multiple search streams with unique paramaters in a user friendly Kanban style interface.

Vision for the Future:

GAUK is poised for exponential growth, with a dedicated team at the helm. As we welcome you on board as a valued investor or development partner, we aim to further enhance our platform, refine our AI capabilities, and continue expanding our coverage.

We will become the go-to platform for market intelligence globally.

Company Background and Successes

GAUK has been a pioneering player in the auction intelligence industry since 1999. Over the years, we have established ourselves as a trusted and reliable source of high-quality data, catering to diverse audiences ranging from individuals exploring auctions to enterprises seeking data-driven decision-making tools.

Proven Track Record:

Our commitment to excellence has resulted in generating over £3 million in revenue. The demand for our services is a testament to our unique value proposition, user-centric approach, and comprehensive global coverage.

Valuable Customer Behavior Data:

Through our extensive operations, we have accumulated valuable customer behavior data, providing us with deep insights into user preferences, subscription models, and market trends. This data-driven approach enables us to continually enhance our offerings, ensuring they meet the evolving needs of our users.

Industry Leadership:

GAUK’s longstanding presence in the market and its continuous growth have solidified our position as a leading player in the auction intelligence sector. Our expertise, reputation, and dedicated team contribute to our ongoing success and enable us to adapt swiftly to market changes.

User Engagement:

With over two decades of experience, we have cultivated strong relationships with our users, resulting in a loyal and engaged community. Our platform has been refined over the years based on user feedback, providing a seamless and user-friendly experience.

Expanding Market Reach:

Having amassed a significant user base, we are now poised for exponential growth. Our strategic marketing efforts have resulted in increased visibility and brand recognition, positioning us for further expansion and market leadership.

Customer Testimonials:

We are proud of the positive feedback we have received from our customers, affirming the value they have gained from using our services. These testimonials serve as a testament to the impact of our platform on users seeking market intelligence solutions.

    Data is The New Oil

    The market analysis for GAUK Ai delves into a comprehensive exploration of the auction intelligence landscape, focusing on the automotive and antique sectors. We meticulously analyze key market trends, size, growth potential, competitive dynamics, and consumer behavior to unveil the immense opportunities that lie ahead.

    Market Size and Growth:

    Classic car and antique investments have out performed traditional investments year on year. (Source: Knight Frank Luxury Investment Index)

    The automotive and antique industries have showcased remarkable growth in recent years. With a global passion for classic cars, vehicles, and unique antiques, the market has experienced a surge in demand from collectors, enthusiasts, and investors alike. The market size is projected to reach billions of dollars, and it continues to expand as more individuals seek investment-worthy opportunities in these sectors.

    Better than Gold. Over the past fifty years, classic car indexes have consistently outperformed the stock market. Even in the last decade, classic cars have shown remarkable growth, far surpassing traditional investments. For instance, the HAGI Top Index, maintained by the Historic Automobile Group, has demonstrated superior performance compared to other investment options in the past decade.

    Collectibles investments involve acquiring and holding valuable items like art, antiques, coins, stamps, and sports memorabilia, aiming for financial returns over time. These alternative investments offer potential appreciation while providing personal enjoyment and a sense of accomplishment. Investors may choose collectibles for high returns, diversification, inflation hedge, and passion for specific categories. Popular collectible categories include art, coins, stamps, sports memorabilia, pop culture items, and wine.

    Trends and Shifts:

    Our market analysis highlights significant trends and shifts that influence the auction and valuation intelligence landscape. Consumers are increasingly turning to digital platforms for market information, valuations, and real-time data. As technology advances, AI-powered solutions, like GAUK Ai, are poised to disrupt traditional methods of exploring information, providing users with accurate and instant insights.

    Consumer Behavior:

    Consumer behavior analysis reveals a growing preference for convenient, user-friendly, and reliable intelligence services. The modern consumer seeks efficiency, transparency, and accessibility when making decisions. GAUK’s user-centric approach aligns perfectly with these evolving consumer preferences.

    Future Outlook:

    The future of the intelligence landscape is exploding, coupled with continued growth anticipated in the automotive and antique sectors. GAUK Ai stands at the forefront of this exciting future, equipped with innovative AI technology and a visionary team. We are confident in our ability to capitalize on emerging trends, drive market expansion, and enhance our position as a leading intelligence platform.

    Competitive Landscape

    The competitive landscape in the market intelligence industry is dynamic and constantly evolving. While GAUK has carved its niche as a pioneering player, there are other notable competitors in this space. Here’s an overview of the competitive landscape:

    • Established Players: Some well-established companies have been providing auction intelligence services for a considerable time. They may have extensive databases and a loyal customer base. However, their technology and features might not be as cutting-edge as GAUK’s, giving us a competitive advantage in terms of real-time insights and user experience.
    • Emerging Startups: Despite the emergence of several startups attempting to disrupt the auction intelligence market, GAUK maintains a clear advantage due to its years of development and technological prowess. While these startups may offer innovation within specific niches, regions, or auction types, they often face significant technological barriers in achieving the level of global coverage and comprehensive data that GAUK has achieved. Our extensive development and AI capabilities place us ahead of the competition, ensuring we cater to diverse audience needs and remain at the forefront of the market intelligence sector.
    • Technology Giants: Some technology giants have ventured into the AI and data aggregation space. While their resources and reach are formidable, GAUK’s specialized focus on auction and market intelligence allows us to provide tailored solutions and in-depth expertise.
    • Local and Regional Players: Certain local and regional players may cater to specific markets or auction types. While they serve local audiences effectively, GAUK’s international scope and global datasets enable us to provide a broader and more diverse range of auction information.
    • Traditional Information Providers: Traditional auction houses and information providers have also stepped into the digital space, offering their own auction intelligence services. However, GAUK’s advanced AI and Amazon’s recognition technology set us apart, allowing us to deliver instant and accurate data to users.

    To maintain our competitive edge, GAUK continues to invest in research and development, enhancing our AI capabilities, and expanding our coverage. We believe our commitment to innovation, user-centric approach, and extensive datasets make us a leading player in the market intelligence sector. As we adapt to market trends and cater to evolving user needs, GAUK remains dedicated to staying ahead in the competitive landscape.

    GAUK Advanced Market Intelligence & Search

    GAUK is an advanced marketplace intelligence platform that revolutionizes the way users explore the world of auctions, dealers and classifieds providing comprehensive insights and real-time data worldwide. Our platform is the result of years of development and cutting-edge AI technology, positioning us ahead of the competition.

    Key Features:

    • Extensive Data Aggregation: GAUK is powered by proprietary aggregation software capable of collecting datasets from every auction, classified, and dealer in the world. This vast data coverage ensures users have access to the most comprehensive and up-to-date information available.
    • Mobile Phone Scanning Applications: We have developed innovative mobile phone scanning applications that offer users instant access to our massive datasets through a single scan. This seamless and user-friendly interface allows anyone to quickly find valuable insights.
    • Amazon Rekognition Integration: GAUK Ai works in partnership with Amazon Rekognition, leveraging its cutting-edge machine learning technology. Our collaboration enables us to train AI models using our extensive data, enhancing data accuracy.
    • Real-time Data Insights: By using GAUK Ai, users gain access to real-time marketplace and statistical data, enabling them to make informed decisions swiftly. Our platform empowers users to stay updated with trends and seize investment opportunities as they arise.


    • Comprehensive Auction Data: GAUK addresses the pain points of collectors, investors, and enthusiasts by offering extensive and accurate auction data from around the world. Our platform eliminates the need for users to search multiple sources, saving them valuable time and effort.
    • Instant Accessibility: The mobile phone scanning applications provide unparalleled convenience, allowing users to access massive datasets with a simple scan. This immediate access ensures users stay informed and capitalize on auction opportunities swiftly.
    • Reliable and Accurate Insights: By integrating Amazon Rekognition, GAUK Ai ensures data accuracy, reducing the risk of relying on outdated or incorrect information. Users can make well-informed decisions based on reliable insights.
    • Global Coverage: GAUK worldwide coverage caters to diverse audience needs, whether they are interested in specific niches, regions, or auction types. Our platform empowers users with a holistic view of the auction market, enhancing their investment strategies.

    Competitive Advantage:

    GAUK Ai’s technological advantage sets us apart in the competitive market intelligence landscape. Our proprietary aggregation software, mobile phone scanning applications, and integration with Amazon Rekognition give us a clear competitive advantage. While other startups may focus on specific niches, regions, or auction types, our extensive global coverage ensures we cater to a broader audience with unparalleled insights.

    In conclusion, GAUK Ai empowers auction enthusiasts, investors, and collectors with a comprehensive, accurate, and instant data intelligence solution. Our innovative technology, extensive coverage, and user-centric approach place us ahead in the market, making GAUK Ai the preferred choice for navigating the auction world with confidence and success.

    Disruptive Business Model and Omni-Revenue Streams

    After years of development and listening to valuable customer feedback, GAUK has crafted a distinct and pioneering business model, challenging the norms of the market intelligence industry. In contrast to outdated approaches that target businesses or compete with established players, we revolutionize the landscape by placing users at the center and offering premium services for a fee. Our commitment to user-centricity drives our success, setting us apart in the industry and delivering unparalleled value to our users.

    Revenue Streams:

      • SAAS Subscription Model: Our primary revenue stream comes from the SAAS subscription model. Users can access our platform for free, but we offer upgraded services and premium features through subscription plans. This model ensures a steady and predictable income while providing users with enhanced capabilities and an improved user experience.
      • Big Data: GAUK collects a specific user information while offering auction intelligence services. This data becomes a valuable asset as it allows us to facilitate connections between businesses and companies with their target audience. By providing valuable insights and opportunities, we charge fees for bringing relevant parties together, creating an additional revenue stream.
      • Trained Ai models: A fully trained AI model specializing in vehicles and antiques holds substantial value, and its potential is further amplified through API-based rentals.
      • Contextual Advertising: Deep-learning algorithms thoroughly analyze images and identify various objects, scenes, and concepts within those images and videos. GAUK will offer marched and relevant advertising opportunities.
      • Lead Generation: Financial institutions pay per lead for qualified opportunities.
      • Affiliate Sales: a proven revenue channel for us has been selling targeted products on a revenue share basis

    B2C Opportunities

    • Insurance Companies: Offering tailored insurance policies based on users’ specific vehicle and asset ownership.
    • Automotive Dealerships: Connecting dealers to users who are actively looking for specific vehicles.
    • Financial Institutions: Offering loan and financing options to users who are interested in purchasing vehicles or other valuable assets.
    • Auction Houses: Expanding their marketing reach to attract a broader audience of potential bidders.
    • Collectibles and Antiques Retailers: Identify potential customers interested in specific items and offer them relevant products.
    • E-commerce Platforms: Online marketplaces and e-commerce platforms can target GAUK users with contextual advertising.
    • Logistics and Transportation Companies: Identify potential customers in need of shipping and delivery services.
    • Luxury Goods Retailers: Connecting to GAUK users who have a demonstrated interest in valuable assets.
    • Real Estate Agencies: Connecting to users interested in property auctions or looking for investment opportunities in the real estate market.
    • Market Research Firms: Market research companies can access GAUK data to gain insights into consumer behavior and preferences in the auction and collectibles market.

    These are just a few examples of companies that could benefit from accessing and targeting GAUK’s diverse customer base with relevant products, services, and offerings.

    By prioritizing user satisfaction and leveraging data intelligently, GAUK’s business model ensures a diverse and sustainable income while continually delivering cutting-edge intelligence solutions to our users. Our approach sets us apart from traditional models, fostering a thriving ecosystem where users, businesses, and companies find value and success.

    Marketing and Sales Strategy

    Target Audience:

    Our primary target audience comprises the curious, enthusiasts, collectors, investors, and businesses seeking real-time intelligence and valuable insights. Our clientele spans a wide spectrum, encompassing individuals seeking information about their possessions, enthusiasts exploring the auction world, and enterprises in need of data-driven decision-making tools.

    The Freemium Funnel

    GAUK demonstrates a profound understanding of the sales funnel. Through the implementation of a freemium model, the platform strategically attracts free registrations, seamlessly guiding users from the top of funnel, where they initially engage with the free offering, to the upgraded paying services.
    This strategic approach optimizes user acquisition, engagement, and conversion, ensuring a smooth transition from free to premium services.

    Customer Acquisition Plan:

    • Content Marketing MotorBuzz: VIEW To establish GAUK as a thought leader and drive brand awareness, we will implement a content marketing strategy. Our team will create engaging blog posts, articles, and whitepapers that provide valuable insights into the auction intelligence industry and highlight the benefits of our platform. We will also leverage social media to share this content and engage with our audience.
    • Vehicle Data Motorpedia: VIEW We offer the biggest datasets in the world.
    • Partnerships and Collaborations: Collaborations with industry influencers, auction houses, and relevant organizations will be a cornerstone of our marketing approach. By partnering with key players in the classic car and antique industry, we can extend our reach and gain credibility within the market.
    • SEO and Online Advertising: A strong online presence is vital in today’s digital world. Our team will focus on search engine optimization (SEO) to improve our website’s visibility in search results. Additionally, we will invest in targeted online advertising campaigns to attract potential subscribers and drive conversions.
    • Email Marketing: Building a robust email list will be crucial for nurturing leads and engaging with our audience. Through targeted email marketing campaigns, we will deliver personalized content, special offers, and updates to keep our subscribers informed and engaged.
    • Customer Support and Retention: VIEW Exceptional customer support will be a top priority. Our team will ensure that subscribers receive timely assistance and support throughout their journey with GAUK. By providing a positive user experience, we aim to boost customer satisfaction and encourage word-of-mouth referrals.
    • Online Marketing: We leverage digital marketing strategies, including search engine optimization (SEO), content marketing, email campaigns, viral competitions and giveaways and social media campaigns, to attract potential customers. Engaging and informative content showcases our expertise and fosters trust among our audience.
    • Affiliates Referral Program: We incentivize existing users to refer GAUK to their network by offering rewards or discounts. This referral program fosters powerful organic growth through word-of-mouth marketing.
    • Event Participation: We actively participate in industry events, conferences, and webinars to showcase our platform’s capabilities and engage directly with potential customers.
    • Alternative Channels: We leverage those channels that marketing strategists dont think of, such as Quora (300 million monthly active users): Quora is a popular platform for research and comparison for automobile enthusiasts. Around a third of Quora users (34.9%) are interested in cars and motoring and 31.8% drive regularly (Quora for Business).

    Distribution Channels:

    • Website and Mobile Apps: Our primary distribution channels are our website and mobile applications. Users can access our intelligence platform through these channels, enjoying a seamless experience and immediate access to real-time data.
    • Partners and Affiliates: Collaborating with partners and affiliates allows us to distribute our services through their platforms, tapping into their existing customer base and reaching new markets.
    • Data Feeds: In addition to our website and mobile applications, we offer access to our data streams and API for other businesses. Through these channels, we enable partners and affiliated companies to integrate our comprehensive intelligence data into their own platforms, enhancing their services and enriching their user experience. This API access fosters collaborations and empowers other businesses to leverage our data to serve their unique customer bases, expanding our reach and impact in the auction intelligence ecosystem.

    Successful Marketing Campaigns and Partnerships:

    We have conducted successful email and online marketing campaigns that have contributed to our growth. Notably, our content marketing initiatives, including blog posts, Motorpedia, MotorBuzz, industry insights, and case studies, have established us as a trusted authority in the auction intelligence sector. These campaigns have attracted a steady stream of engaged users and fostered a loyal community.

    As we continue to grow, we remain committed to refining our marketing and sales strategies to reach a broader audience, forge new partnerships, and strengthen our position as a pioneering force in the intelligence industry.

    Marketing Management Team.

    A successful business requires not only compelling pitches, valuations, and projections but also a robust marketing plan backed by an exceptional team.

    Paul Tranter

    Paul Tranter

    Big Thinker

    A highly skilled professional with an HND in Graphics and Advertising. Paul’s expertise and passion for creativity have been instrumental in shaping brand and messaging. With over 20 years of hands-on experience in guerrilla marketing, Paul brings innovative ideas and strategies to the table, ensuring our message reaches the right audience at the right time.

    Paul’s extensive experience in guerrilla marketing and his ability to learn from past challenges, emphasizing that the team is well-equipped to navigate the business’s growth and achieve success.

    Pete Cain

    Pete Cain

    Chief Creative

    Pete is a lifelong friend and an exceptionally fast creative problem solver. Bespoke easy to assemble ideas available in all shapes and sizes. Laser-like strategic thinking built-in. Comedy specialist. Quality assured. No problem too big.

    I do ideas. Ideas I believe will be effective. Any format. Any media. From Strategy to strap-line. Traditional, digital, social, experiential and virtual.

    I’ve worked in big agencies, written famous ads and won prestigious awards. I’ve also written a sketch comedy TV series and been a professional stand-up comedian. My observations are insightful. My writing sharp.

    A simple thought is all you need. Get the thinking right and the ideas will write themselves. All great advertising ideas are extremely simple and blindingly obvious. That’s why so few people are capable of thinking of them.


    CLIENTS AIRLINES – British Airways, Qantas, Monarch
    ALCOHOL – Carling, Smirnoff, Heineken, Fosters, Macallan, Stella, Boddingtons. Brew Dog
    AUTOMOTIVE – Audi, Vauxhall, Saab, Peugeot
    BROADCAST – Sky, Sky Sports, ITV, The Mirror, The Sun
    CHARITY – Parkinsons UK, Green Peace, Christian Aid
    CULTURE – The Louvre (Abu Dhabi), Ministry of Sound
    FINANCIAL – Natwest, HSBC, EY, Credit Suisse
    LEISURE – Hilton Hotels, Expedia, Nintendo, Playstation, Netfli
    FMCG – Reckitt Benckiser, Unilever. Mars
    FOOD – Philadelphia, Birds-eye, Ginsters, Frijj
    GOVERNMENT – Ministry of Education
    POLITICAL – The Green Party, Labour
    SPORT – Nike, Addidas
    TECH – Vodaphone, T-mobile, Google, Hauwei.

    Pete is also been an in-house Creative Director at The School of Communication Arts, where he tutors the next generation of Creatives in strategic thinking.

    AI is expected to contribute $15.7 trillion to the global economy by 2030, more than the current output of China and India combined.

    The Money

    Raising: £500,000

    Financial Snapshot:

    Total Revenue £3M: Through the previous platform
    Combination of paid subscriptions and affiliate sales via email marketing.

    Investment £500: The business has been self-funded through bootstrapping and personal investments, demonstrating our commitment and confidence in the venture.

    Debt £0: Zero outstanding debts, showcasing a strong financial position.

    Equity £0: There is currently no external equity. GAUK is currently run through our family trust. A new company will be formed.

    Financial Projections

    GAUK’s revenue model has grown organically over many years in response to market observations and feedback. It is uniquely positioned, defying the traditional approach that often leads to failure. Conventional methods tend to target businesses within a finite pool, limiting their potential earnings. Additionally, new and even existing platforms often struggle to gain traction, dedicating significant resources to marketing before businesses engage. Yet, these efforts result in limited inventory listings, diminishing visitor attraction.

    In contrast, GAUK supports the business by listing their entire inventory. All they have to do is maintain their own site, which they already do. GAUK employs a pay-to-search strategy that minimizes risks. Our platform benefits from aggregation, ensuring comprehensive inventory regardless of visitor numbers. And by offering invaluable market intelligence and user tools search, save, compare, alerts etc we have a robust revenue stream that is even more relevant today. This approach is bolstered by a vast user base seeking information, providing a strong foundation for sustained growth.

    Revenue Forecast:

    Despite the promising opportunities and diverse revenue streams outlined in this pitch, we have opted for a deliberately calculated revenue forecast, considering a straightforward SAAS model.

    Top of Funnel: We project top of funnel free registrations to reach 15%, with targeted marketing and enticing value-added upgrade options. These registrations have proven to be extremely valuable and responsive to affiliate promotions via email. (Not factored into revenue at this stage)

    Premium Users: With an upgraded conversion rate of 3%, we factor in a higher cancellation rate of 25% and set a weekly subscription fee of £5.00.

    By employing this combination, we envision a steady and sustained revenue growth from our expanding subscriber base. This carefully crafted approach ensures that our revenue projections are realistic and align with the expected growth of our platform.

    The Golden Milestone: 1,000 Premuim Subscribers

    Break Even: 550 Subscribers

    1,000 Paid Subscribers: We reach a significant milestone, achieving sustainability, profitability, and setting a clear roadmap to attain all key performance indicators (KPIs).

    Based on these metrics, GAUK would need to drive approximately 50k visitors to acquire 1,000 subscribers.

    Time Period Subscribers Monthly Revenue Monthly Costs
    3 Months 1,000 £20,000 £16,550


    To support our growth and expansion efforts, we have allocated resources to various areas, including marketing, technology infrastructure, staffing, and operational expenses. These expenses are carefully managed to ensure efficiency and maximize profitability.

    Gross Margin:

    Based on over 20 years experience with a subscription-based digital business model, we expect a healthy gross margin due to the low marginal cost of delivering digital services. This allows us to generate substantial revenue while maintaining a favorable cost structure.

    Year Subscribers Gross Profit (GP)
    1 11,000 85.38%
    2 32,000 91.01%
    3 57,000 88.89%

    Revenue Milestones:

    Our financial projections are based on our in-the-trenches experience and driving a relatively small amount of traffic.

    Based on 5.00/week, 100K visits/month, 3% Conversion

    Year Subscribers Visitors/Month Revenue (£)
    1 25750 100k £3.2M
    2 52750 100k £9.7M
    3 79750 100k £16.1M

    Based on GAUK’s unique and extensive experience, we have set realistic goals for subscriber acquisition, aiming to drive 3,800,000 visitors over three years resulting in 57,000 subscribers.

    This is entirely plausible and achievable as Government Auctions UK experienced 100k visitors a month at a 3% conversion rate. Our marketing and sales strategies are designed to attract and retain a large user base, and we have implemented measures to optimize customer acquisition and minimize churn.

    Additionally, we have identified key milestones in our expansion plans, such as enhancing our technology infrastructure, expanding our coverage of multiple verticals worldwide, and forging strategic partnerships. These milestones serve as markers for our progress and demonstrate our commitment to continuous growth and innovation.

    Where Will Your Money Go?

    KPI 1: 1,000 Premium Subscribers

    1. Finalizing Programming of Aggregation Software:
    Objective: Achieve full functionality and efficiency of the aggregation software.


    • Complete remaining programming tasks and resolve any outstanding technical issues.
    • Conduct rigorous testing to ensure the software’s reliability and performance meet industry standards.
    • Implement necessary security measures to safeguard user data.

    2. UX and UI Enhancement:
    Objective: Improve user experience (UX) and user interface (UI) design for optimal engagement.


    • Conduct a comprehensive UX/UI audit to identify pain points and areas for improvement.
    • Implement user feedback to enhance platform usability.
    • Ensure a visually appealing and intuitive design that aligns with industry standards.

    3. Go-to-Market Strategy:
    Objective: Successfully launch the platform in the market with a focus on acquiring 1,000 paid subscribers.


    • Develop a targeted marketing strategy to reach potential users.
    • Establish key partnerships or collaborations to boost visibility.
    • Implement a robust customer acquisition plan, including promotional activities and incentives.
    • Implement a robust Affiliate acquisition and tools plan, including promotional activities and incentives.
    • Set up customer support systems to handle inquiries efficiently.

    4. Key Performance Indicators (KPIs):
    Objective: Achieve and measure success against predefined KPIs.


    • Clearly define and communicate KPIs, with a primary focus on reaching 1,000 paid subscribers.
    • Implement analytics tools to track user engagement, conversion rates, and other relevant metrics.
    • Regularly analyze data to assess the platform’s performance against KPIs and make data-driven decisions.

    5. Contingency Planning:
    Objective: Anticipate and address potential challenges.


    • Develop a contingency plan to mitigate risks such as technical issues, market fluctuations, or unexpected obstacles.
    • Establish communication protocols for transparent reporting to investors in case of deviations from the initial plan.

    6. Financial Allocation:
    Objective: Clearly define how the investment will be allocated across different aspects of the project.


    • Provide a detailed breakdown of the budget, specifying the percentage allocated to programming,
    • UX/UI enhancement, marketing, and other essential components.
    • Justify the budget allocation with a focus on achieving optimal returns.


    Risks and Mitigation Strategies

    • Market Competition: The Ai intelligence sector is competitive, with the emergence of several startups attempting to disrupt the market. To mitigate this risk, GAUK will focus on its unique value proposition, which includes extensive global coverage, user-centricity, and diverse datasets. We will continuously monitor the competitive landscape, adapt our offerings, and invest in innovation to stay ahead.
    • Technology Integration: Integrating with Amazon Rekognition and developing the mobile scanning app may pose technical challenges. To address this, we will collaborate closely with Amazon’s technical team and solution architects, conduct rigorous testing, and invest in skilled developers to ensure seamless integration and a robust app.
    • Data Security and Privacy: Handling large datasets requires robust security measures. We will implement industry-leading data security encryption protocols, ensure compliance with data protection regulations, and conduct regular security audits to safeguard user information.
    • Subscription Acquisition: Reaching the target of 1,000 paying subscribers may require effective marketing strategies. We will employ a multi-channel marketing approach, including social media, content marketing, and targeted advertisements, to attract and retain subscribers.
    • Market Volatility: Economic fluctuations can impact user spending behavior and auction activities. Surprisingly, during challenging economic landscapes, the demand within liquidation and auction markets tends to soar. This phenomenon is driven by the pursuit of value and the opportunity to find hidden treasures at more affordable prices. As economic conditions change, GAUK’s agile approach enables us to adapt and capitalize on emerging trends, making us well-equipped to navigate the ever-changing auction landscape and deliver value to our users.
    • Regulatory Compliance: Complying with auction laws and regulations in various regions can be complex. We will engage legal experts to ensure full compliance and monitor regulatory changes to adapt quickly.
    • Scalability and Infrastructure: As our user base grows, scaling our platform and infrastructure will be crucial. We will invest in scalable technologies and cloud-based solutions to accommodate increasing demand without compromising performance.
    • Talent Acquisition: Attracting and retaining skilled personnel can be a challenge. We will implement competitive compensation packages, foster a positive work culture, and invest in employee development to build a talented and dedicated team.
    • Customer Satisfaction: Ensuring high customer satisfaction is vital for user retention. We will prioritize customer support, conduct user surveys, and gather feedback to continually improve our services.

    By addressing these risks with comprehensive mitigation strategies, GAUK Ai demonstrates its commitment to proactively manage uncertainties and deliver value to investors, enhancing the company’s potential for long-term success.


    At GAUK, we are committed to delivering exceptional returns on investment for our stakeholders. While our primary focus is on driving sustainable growth and market leadership, we understand the importance of an exit strategy to provide investors with a clear path to achieving their financial goals. Our exit strategy is designed to maximize returns and align with the best interests of our valued investors.

    Potential Exit Scenarios:

    • Acquisition: We recognize the potential for strategic partnerships or acquisitions by larger companies seeking to expand their presence in the market intelligence industry. Should an attractive acquisition opportunity arise, we will carefully evaluate its alignment with our vision and growth trajectory.
    • Initial Public Offering (IPO): As we continue to scale and demonstrate sustained profitability, an IPO may become a viable option. Going public would allow us to access public markets, increase visibility, and provide investors with the opportunity to realize significant returns.
    • Merger or Strategic Alliances: Collaborating with industry leaders or complementary businesses through strategic alliances or mergers may present compelling opportunities to unlock synergies and further accelerate growth.

    Alignment with Investors:

    Our investors can rest assured that we are wholly dedicated to optimizing their return on investment. Throughout our growth journey, we will maintain transparent and open communication, keeping our stakeholders informed about any potential exit opportunities that may arise. Our decisions regarding exit strategies will be thoughtfully evaluated, taking into account the best interests of all parties involved.

    Maximizing Investor Returns:

    We are steadfast in our commitment to driving growth and profitability, as this directly translates into maximizing investor returns. By leveraging our innovative technology, expansive data sets, and user-centric approach, we aim to sustainably grow our revenue and enhance shareholder value.

    Continued Growth and Market Dominance:

    As we continue to innovate, expand our market reach, and solidify our position as a leader in the market intelligence sector, we are confident that GAUK Ai’s value will appreciate significantly. Our team’s relentless pursuit of excellence and our strong focus on customer satisfaction will continue to fuel our growth and success.

    At GAUK Ai, we are driven by the goal of delivering unparalleled value to our customers, investors, and the auction intelligence industry. Our exit strategy is designed to provide a clear and rewarding path for our valued investors to achieve exceptional returns on their investment.

    The revenue projections and forecasts presented in this pitch are forward-looking statements based on our extensive experience, best estimates and assumptions at the time of preparation. Actual results may vary due to a range of factors beyond our control. This information is provided for illustrative purposes only, and potential investors should exercise caution and conduct their own due diligence. The company undertakes no obligation to update or revise these projections, whether as a result of new information, future events, or otherwise. Investing involves risks, and past performance is not indicative of future results.

    • Global Impact 75% 75%

    AI has the humongous potential to contribute to the global economy. AI is expected to contribute more than the current output of India and China combined, to the world economy by 2030. (PWC)

    The Future of Ai

    The rapidly growing field of artificial intelligence (AI) has the potential to revolutionise many aspects of our lives. With AI already powering everything from self-driving cars to medical diagnosis tools, we look at how uptake of the technology is changing the world.

    The number of AI companies has increased by 688% over the last 10 years

    The UK AI market alone is worth more than £16.9 billion, according to the US International Trade Administration

    Around one in six UK organisations, totaling 432,000, have embraced at least one AI technology

    In the 2023 budget, the UK government committed almost £1 billion of government funding towards AI research

    Almost nine out of 10 organizations (87%) believe AI will give them an edge

    Two-thirds of company executives say AI investments will continue to increase over the next three years

    Ready to Power The Ai Revolution?

    Let’s Talk!

    Please pop your details in the form and I’ll tee up a virtual meeting. I so look forward to exploring opportunities.

    Paul Tranter
    GAUK Media
    “Life’s Too Short To Think Small”


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