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Frank Reisner, a former chemical engineer born in Hungary, raised in Canada and educated in America, established a company that later produced complete bodies -- painted and trimmed -- for the Apollo as well as the Texas-built Vetta Ventura (which was the same car with a different name).

Reisner, on holiday in Italy in 1959, decided that he loved Turin and set up shop there as Intermeccanica producing tuning kits for Renaults, Peugeots, and Simcas.

The Apollo project was the dream of a young California engineer, Milt Brown, who desired to build an American answer to European GTs, such as the Aston Martin DB4 and Ferrari coupes. Brown, who was looking for a coachbuilder, met Reisner at the Monaco Grand Prix in 1960. A deal was made and the first Apollos were built by early 1963 by Brown's International Motor Cars. Intermeccanica hand formed and trimmed the steel bodies in Turin, Italy and then shipped them by sea to Oakland, California, where the drive train was installed. The prototype's design was by Milt Brown's friend, Ron Plescia, but the nose was too long and the rear vision limited, so Reisner commissioned former Bertone stylist Franco Scaglione to revise it.