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Lancia Thema
Overview
Also called	Lancia Thema (Europe) Chrysler 300C (global)
Production	2011–present
Model years	2011–present
Assembly	Brampton, Ontario, Canada (Brampton Assembly)
Body and chassis
Body style	4-door notchback sedan
Platform	Chrysler LX platform
Related	Dodge Charger Dodge Challenger
Powertrain
Engine	3.6 L Pentastar V6 5.7 L HEMI V8 6.4 L HEMI V8 3.0 L VM A630 turbodiesel V6
Transmission	5-speed 5G-Tronic automatic 8-speed 8HP45 automatic
Dimensions
Wheelbase	120.2 in (3,053 mm)
Length	198.6 in (5,044 mm)
Width	75.1 in (1,908 mm)
Height	58.4 in (1,483 mm)

A mildly redesigned 300 was introduced in 2011 as a four-door notchback sedan, the five-door station wagon version of the 300 having been retired. Exterior changes included revised sheet metal, thinner roof pillars, a more raked windshield, bi-xenon HID projector headlights, LED daytime running strips within the headlights, new taillights with LEDs and a horizontally slotted front grille with an updated version of the Chrysler winged brand emblem. Options included a dual-pane panoramic sunroof and 20-inch polished-aluminium wheels. Interior changes included a revised instrument panel with localized "soft-touch" materials, 8.4 inch Uconnect Touch, new steering wheel and centre console, and standard leather seating on all trim levels. Both seat-mounted and curtain side airbags were standard.

The predecessors' 2.7- and 3.5-litre engines were replaced with Chrysler's new 3.6-litre Pentastar V6 engine producing 292 horsepower (218 kW) and 260 lb·ft (350 N·m) of torque. The 5.7-litre HEMI V8 engine remained available with 363 horsepower. A 3.0-litre VM Motori V6 turbodiesel is also available in Europe, and Australia. Beginning with model year 2012 all V6 models were equipped with the 8-speed 8HP45 automatic transmission, licensed from ZF Friedrichshafen .

Variants

The 2011 model was offered in Touring, Limited, 300C, and 300C AWD trim levels. Touring and Limited trims included the Pentastar V6, while the 300C line offered a standard 5.7 HEMI.

A new 300C Executive Series luxury trim level was introduced alongside a new 300S trim at the 2011 New York International Auto Show. The Executive/Luxury Series was also sold in Europe, rebranded as the Lancia Thema from 2011-2014. The sport themed 300S featured black treatment for grille and headlamps, 20-inch polished-face aluminium wheels with black painted pockets, 10-speaker Beats by Dr. Dre sound system, and steering wheel mounted paddle shifters.

SRT

An SRT version was unveiled at the 2011 New York International Auto Show, powered by a 6.4-litre 392 HEMI V8 engine. The 6.4 392 Hemi engine is also used in other Chrysler Group SRT vehicles. With 470 hp (350 kW), the new 300 SRT can go from zero to 60 mph (97 km/h) in the low 4 second range.

In addition to the increase in power, the SRT receives specific exterior trim including a lower front fascia, large exhaust tips, body color instead of chrome trim and large 20-inch aluminium wheels. The car also gets a lowered, sportier suspension setup and a large Brembo brake package.

The 300 SRT (or SRT8) was discontinued for MY 2015 in the United States, but is still sold in Australia, New Zealand and the Middle East. Contrary to past statements by Chrysler, the 300 SRT is still sold in left-hand drive abroad.

Special editions

• In early 2016, Chrysler announced a new 300S Alloy Edition. Features included dark bronze 20" wheels (19" on AWD) and 300S badge, titanium exhaust tips and wing badge, and gloss-black window, headlights and taillights accents.
• The 300 Motown Edition model sales began in the spring of 2013. The Motown Edition is a tribute to the Motown genre of music. Additions to the Chrysler 300C features, include special chrome wheels, a Beats by Dr. Dre ten-speaker sound system, "Motown Edition" badges on the front fenders, as well as 100 Motown tunes preloaded on a USB drive.Berry Gordy, Jr., the creator of the Motown genre, appears in a 2012 TV ad for the Chrysler 300 Motown Edition, promoting his musical, and saying "This is Motown. And this is what we do". The song playing in the commercial is "Ain't No Mountain High Enough".
• 300S Glacier Edition, available in the fall of 2012 as a 2013 model year vehicle. Based on the Chrysler 300S, the Glacier Edition adds signature details not found on other Chrysler 300 models.
• Mopar '12, available as a 2012 model year vehicle. This Special Edition Chrysler 300 was designed by Mopar Performance to mark Mopar's 75th anniversary. Featuring a 3:91 gear ratio, sport tuned suspension, and unique badging, only 500 Mopar Edition 300's were made.

Engines

Chrysler
Model	Engine	Displacement	Power @ rpm	Torque @ rpm	Years
Touring	3.6 V6 Pentastar	3,604 cc (219.9 cu in)	296 PS (218 kW; 292 hp) @ 6350 rpm	350 N·m (260 lb·ft) @ 4800 rpm	2011–
Limited
300S	3.6 V6 Pentastar	3,604 cc (219.9 cu in)	304 PS (224 kW; 300 hp)	350 N·m (260 lb·ft) @ 4800 rpm	2011–
300C	5.7 V8 HEMI	5,654 cc (345.0 cu in)	368 PS (271 kW; 363 hp) @ 5150 rpm	527 N·m (389 lb·ft) @ 4250 rpm	2011–
300 SRT-8	6.4L 392 Hemi V8 engine	6,430 cc (392 cu in)	477 PS (351 kW; 470 hp)	637 N·m (470 lb·ft)	2012–
Lancia - (Chrysler UK)
Petrol	3.6 V6 Pentastar	3,604 cc (219.9 cu in)	286 PS (210 kW; 282 hp) @ 6350 rpm	340 N·m (250 lb·ft) @ 4650 rpm	2011–2014
Diesel	3.0 V6 VM Motori A630	2,987 cc (182.3 cu in)	190 PS (140 kW; 190 hp) @ 4000 rpm	440 N·m (320 lb·ft) @ 1600-2800 rpm	2011–2014
			239 PS (176 kW; 236 hp) @ 4000 rpm	550 N·m (410 lb·ft) @ 1800-2800 rpm

• Source for Lancia

Marketing

As part of the 2011 Chrysler 300 advertising campaign, three TV commercials were produced. "Homecoming" featured Detroit Lions defensive lineman Ndamukong Suh driving through his rainy hometown of Portland, Oregon, in his new 2011 Chrysler 300, retracing his humble beginnings. "Attitude" featured John Varvatos seeking inspiration at a record store in Brooklyn and record under his arm and into his Chrysler 300. "Good Things" featured Dr. Dre driving through the streets of Los Angeles in a Beats by Dre equipped 2012 Chrysler 300.

The 'See It Through' TV commercial featured the Chrysler 300 and notable Detroit locals, including Detroit Lion's Ndamukong Suh and a poem written in 1917 by Edgar Guest titled "See It Through".

2015 facelift

In late 2014 a facelift version of the 300 was introduced. Changes include:

• Full speed-range Adaptive Cruise Control with Stop
• Full-Speed Forward Collision Warning (FCW) with Active Braking
• Lane Departure Warning with Lane Keep Assist
• Uconnect Systems: Bluetooth Streaming Audio, Uconnect Voice Command and Bluetooth (with Uconnect Access). The 8.4AN System adds, navigation, featuring full-color 3-D graphics and HD Radio
• 7-inch customizable Driver Information Display (DID) electronic instrument cluster
• Standard TorqueFlite eight-speed automatic transmission with Rotary E-shift
• Restyled front and rear fascia
• New black and silver mesh chrome grille

Safety

The Lancia version was safety tested by Euro NCAP in autumn 2011 and got the following results: