Rolls Royce 103ex Concept 2017
“Take the best that exists and make it better. When it does not exist, design it.”
Future in the making
Looking towards the next 100 years, each and every Rolls-Royce will be a unique work of art. Shape, size and silhouette – you will be able to craft your vision entirely from the wheels up.
Rolls-Royce 103EX is our first ever vision vehicle, and embodies just one of the endless possibilities that awaits. A personalised icon for the future, providing a sanctuary of calm in an ever-faster world. The pinnacle of effortless autonomous travel, gliding silently through the cities of tomorrow. This is our VISION NEXT 100.
“Our vision, in its purest form, is to create the automotive equivalent of haute couture. This is the future of luxury mobility.”
You are the architect
For over 100 years, Rolls-Royce Motor Cars has been pushing the boundaries of luxury mobility. We have defied the impossible and engineered timeless works of art. Now, we are on the cusp of making history again.
Imagine a future where each Rolls-Royce is as unique as your own fingerprint. Dimensions, form, space and materials – the drawing board is limitless, and you are the architect.
Grand arrival
In a future where transport is commoditised – void of beauty, space and form – Rolls-Royce will stand apart. A beacon of luxury that’s distinctly modern, and yet glows with a timeless glamour.
Each Rolls-Royce will be designed less like a car, and more like an individual sculpture made from one seamless surface. Fluid curves sing with warmth, romance and opulence. This is a presence that proudly announces its arrival, and lights your entrance with a personal red carpet.
“The interior space is designed to be a retreat from the world – evoking a feeling of privacy, warmth and ultimate relaxation.”
Enter serenity
Time is fast becoming the most precious commodity on earth. It cannot be bought, bargained for or created. Everyone craves it – but only a few command it. Amid this scarcity, Rolls-Royce offers abundance. A grand sanctuary, where your thoughts can breathe in complete tranquillity.
The entire roof canopy opens up to an inner sanctum, before effortlessly enveloping you. Sink back into expanses of bespoke, rare materials. The skylight is your panoramic observatory, inspiring awe and wonder. The only sound is the hushed beat of your own heart.
A beautiful mind
It’s no secret that the future belongs to self-aware, autonomous vehicles. But for the first time, Rolls-Royce will give artificial intelligence a name, a soul and a purpose. Her name is Eleanor.
For over a century, the Spirit of Ecstasy has silently graced every Rolls-Royce. Now, she has a voice. Her vital spark lives within the very fabric of your vehicle: driving you, guiding you, discovering the world with you. Eleanor intuitively complements your personality, becoming a true companion.
Gliding into tomorrow
This is not the end of the journey. Rolls-Royce 103EX represents the first of an endless range of possibilities. Ultimately, the future belongs to our owners of tomorrow: their imagination, creativity and desire to push boundaries with us. Are you ready?