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The 1970 Continental continued the slab-sided design with blade-like fenders of the previous model, but the suicide doors were gone as was unibody construction.

Changes included headlamps which were hidden behind retractable flaps (a characteristic introduced on the Lincoln Continental Mark III), federally-mandated bumpers in 1973, grille changes in 1971 and 1977, and progressive introduction of pollution controls.

Nevertheless, from 1972 to 1975 the Lincoln Continental Mark IV successfully fought over the title “King of the Hill” with the Cadillac Eldorado in the personal luxury car category. Standard luxury features gradually became optional over the decade, and the 460 in³ (7.5 L) engine became an option in 1977, the 400 in³ (6.6 L) small-block replacing it as the standard engine. From 1975 to 1980 a Continental Town Coupé was also sold alongside the four-door Continental Town Car and the Continental Mark V. Town Coupé and Town Car were option packages for the Continental.

1979 Lincoln Continental Coupe.

The car measures 233.4 inches, about 19.4 feet (5.7 m), and weighed between 4500-5300lbs depending on the year. After General Motors downsized its big cars for 1977, these Lincolns were some of the largest cars on the market, surpassed only by Cadillac’s Fleetwood 75 limousine. They were powered by Ford’s 460 cid V8, which was the largest engine in any production car, worldwide, from 1977 to 1979

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