The Eldorado was at or near the top of the Cadillac line.
The original 1953 Eldorado convertible and the Eldorado Brougham models of 1957–1960 had distinct bodyshells and were the most expensive models that Cadillac offered those years. The Eldorado was never less than second in price after the Cadillac Series 75 limousine until 1966. Starting in 1967 the Eldorado retained its premium position in the Cadillac price structure, but was built in high volumes on a unique two door personal luxury car platform.
The Eldorado carried the Fleetwood designation from 1965 through 1972, and was a modern revival of the pre-war Cadillac V-12 and Cadillac V16 roadsters and convertibles. It was the first Cadillac model to use a nameplate instead of previous Series model descriptions.
In 1954, Eldorado lost its unique sheet metal and shared its basic body shell with standard Cadillacs. Distinguished now mainly by trim pieces, this allowed GM to lower the price and see a substantial increase in sales. A total of 2,150 Eldorado’s were sold at a much more modest US$5,738 base price (equivalent to $57,899 in 2021 dollars , nearly four times as many as in 1953.
For 1956, the Eldorado’s body gained its own rear end styling with high, slender, pointed tailfins. These contrasted with the rather thick, bulbous fins which were common at the time. The Eldorado sport convertible featured extras such as wide chrome body belt moldings and twin round taillights halfway up the fenders. Sales nearly doubled to 3,950.0
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