Ferrari Claims Two Awards at the Car Design Award 2023 Milan.
Ferrari has emerged as a winner of two esteemed awards at the Car Design Award 2023. The Ferrari Purosangue has been declared the Best Production Car of 2023 by an international jury of 11 experts, while the Ferrari Styling Centre has been awarded the Best Brand Design Language. Auto&Design, an Italian magazine, established the Car Design Award in 1984 to honor designs that have made a significant contribution to the development of car design.
The jury praised the Ferrari Purosangue’s remarkable proportions, making it appear smaller than it actually is, and its top-ranking accessibility, occupant space, and comfort. The car’s door-opening system, which is both aesthetically captivating and elaborate, also contributed to the car’s success in the Production Car category.
In addition, the Ferrari Styling Centre team, led by Flavio Manzoni, won the Brand Design Language category, which recognizes the consistency and transversality of a brand’s formal language across its entire product range. Flavio Manzoni, Ferrari’s Chief Design Officer, said the awards would motivate the team to continue seeking innovative inspiration.
The Ferrari Purosangue, a versatile car that blends unparalleled comfort with Ferrari’s signature driving thrills, was praised for its sleek, athletic exterior that distinguishes it from other four-door, four-seater cars. The car’s luxurious cabin offers an exceptionally comfortable on-board experience, making it the first Ferrari four-seater with the necessary volumes to accommodate all passengers comfortably. The car has also created a new segment that has allowed Maranello to explore unprecedented new scenarios.